Showroom slots for people who already decided.
A two-showroom kitchen studio in Surrey used beform to qualify web inquiries with a visual of the client's own kitchen. Appointments became conversions.
- Industry
- Kitchen studios
- Size
- 12 employees, two showrooms
- Country
- United Kingdom
- Surfaces used
- Showroom, Studio
Where the sale was lost
Saturday showroom slots were booked solid and converted poorly. Designers spent the first hour of every appointment finding out what the client actually meant by modern.
Three moves, in order.
- 1
Visual qualification
Every web inquiry got a rendered direction of their kitchen with the studio's own painted and handleless ranges before the appointment was offered.
- 2
Designer prep
The chosen version and the client's notes reached the designer the day before. The first hour disappeared.
- 3
The shareable version
Clients forwarded the visual to partners. The second decision-maker arrived convinced.
What the numbers did after beform.
+41%
appointment to order conversion
38 min
saved per consultation
+24%
average order value
Our designers now design. The finding-out part happens on the website before we ever meet.
Results measured by the customer, 2026. Company name withheld at the customer’s request.
See beform on your own client photo.
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