From lead form to design retainer in nine days.
An Austin design-build firm made beform the first step of its sales funnel. Leads arrived with a visual, the discovery call became a design retainer conversation.
- Industry
- General contractors
- Size
- 60 employees
- Country
- United States
- Surfaces used
- Showroom, Studio
Where the sale was lost
Discovery calls were long, unpaid and rarely led to the paid design phase. Leads could not describe scope and the team could not price it.
Three moves, in order.
- 1
Showroom as funnel step one
Homeowners uploaded their kitchen and living room, chose a direction and received the visual with a link to book the call.
- 2
Discovery with the picture open
The call started from the rendered direction and ended with a design retainer signed.
- 3
Engines for speed
Fast engine on the website for volume, Ultra engine in the Studio for the retainer presentation.
What the numbers did after beform.
9 days
lead to signed design retainer, from 31
2.6×
discovery to retainer conversion
+33%
qualified leads per month
Our funnel starts with a picture now. Everything after it is faster.
Results measured by the customer, 2026. Company name withheld at the customer’s request.
See beform on your own client photo.
Upload one photo in the demo and watch it form. Or book thirty minutes and we will run it on three of your real projects.
