Return calculator
What beform could returnfor your company.
Enter a normal month. You get a non-binding estimate built on modest planning assumptions you can change, each grounded in published research.
Planning assumptionsGrounded in published research, not measured customer results. Set them to what you expect.More qualified inquiries 20% · Higher inquiry to appointment 50% · Less discovery time 30% · Higher project value 10%
Estimated extra revenue per year CHF 149,625
Extra revenue per year
+CHF 149,625
+CHF 12,469 per month for kitchen studios in Switzerland.
| Per month | Today | With beform |
|---|---|---|
| Qualified inquiries | 20 | 22 |
| Inquiry to appointment | 25% | 31% |
| Appointments | 5 | 7 |
| Projects | 1.8 | 2.1 |
| Average project value | CHF 38,000 | CHF 38,000 |
| Revenue per month | CHF 66,500 | CHF 78,969 |
| Revenue per year | CHF 798,000 | CHF 947,625 |
Hours saved on discovery
2 h
per month, 25 h a year
Discovery per appointment
30% shorter
planning assumption
Non-binding estimate from planning assumptions. Revenue before costs.
Non-binding estimate. The calculator applies planning assumptions to the numbers you enter and assumes your team can take the extra appointments. The assumptions are grounded in published research, not in measured customer results, and you can change every one of them. It is not a forecast or an offer. Your results depend on your market, your team and how you use beform.
Get this as a PDF with your numbers.
We send the estimate with your inputs, the planning assumptions and the research behind them, so you can put it in front of your partners. Usually within one working day.
- Industry
- Kitchen studios
- Country
- Switzerland
- Extra revenue per year
- +CHF 149,625
Modest assumptions, and the research behind them.
The calculator does not borrow anyone's results. It applies modest planning assumptions to half of your inquiries, assumes the extra appointments close at half your current rate, and lets you change every uplift.
+20%
qualified inquiries through beform
People grasp a picture in a glance and act on what they can imagine using. No study measures this for renovation yet, so the figure is kept modest.
Potter et al., 2014 · Elder & Krishna, 2012
+50%
inquiry to appointment, capped at 70%
Leads contacted within the hour are nearly seven times as likely to qualify. beform answers with a visual in under a minute; the model counts a small part of that effect.
Oldroyd et al., 2011
50%
of your inquiries come through beform
The uplifts apply to half of your inquiries only. The rest are counted exactly as they are today.
Planning assumption
½
your close rate on the extra appointments
New appointments are assumed to close at half the rate of the ones you already win.
Planning assumption
−30%
discovery time per appointment
A meeting that starts from a chosen picture skips the work of turning words into a room in each person's head.
Larkin & Simon, 1987 · Sweller, 1988
+10%
project value, only if you switch it on
People valued a box they had assembled themselves 63 percent higher. The model counts a sixth of that, and only when you switch it on.
Norton et al., 2012
Planning assumptions, not measured customer results. See the working paper.
Research · 3.1
Pictures are understood faster and remembered better.
Recognition for pictures is close to ceiling and far above words. A visual of the client's own room gives both sides the same picture from the first contact.
Picture superiorityResearch · 3.4
When the result cannot be pictured, waiting feels safest.
People avoid options with unclear outcomes and weigh losses about twice as heavily as gains. Seeing the result narrows the room for doubt, so inquiries turn into appointments.
Ambiguity and postponementResearch · 4.3
Interest fades within the hour.
Firms that tried to reach an online lead within an hour were nearly seven times as likely to qualify it. A visual delivered at the moment of inquiry arrives while intent is highest.
Lead response time
Example scenario · General contractor, Zurich region
The site visit starts from a chosen picture.
- projects a year, modeled
- +5.1
- revenue a year, modeled
- +CHF 430k
Example scenario · Kitchen studio, Surrey, UK
Showroom slots for clients who have seen their kitchen.
- projects a year, modeled
- +7.9
- revenue a year, modeled
- +£276k
Test the estimate on your own projects.
Book thirty minutes. Edvin runs three of your client photos through beform and goes through these numbers with you, line by line.