Everything your company knows, ready to work with.
Setting beform up digests your company: what you sell, your ranges and finishes, your prices, your brand and your rules. AI Brain turns that into a brain your team works with in Claude, in ChatGPT or in another assistant that supports connectors.
- Website and services
- Catalog and finishes
- Prices and rules
- Brand and tone of voice
- CRM and requests
Draft the offer for this request.
Built from what beform already digests.
Nothing has to be written from scratch. Your company is read once, structured, and then kept current. You add the sources you want beside it.
Already in the brain
Setting beform up means reading your company. That reading is what the brain is built from.
- Your website and the services on it
- The areas you sell and the ranges behind them
- Your catalog: finishes and materials with your names and codes
- Your prices, where they are configured
- Your brand and your tone of voice, in every language you sell in
- References and finished projects
- The questions clients ask most, and the answers your best consultant gives
- The rules about what may never change
What you connect
Then you decide what else the brain may read. Each source is connected on its own and can be taken out again.
- A drive folder or a document archive
- Your CRM, with the requests and deals in it
- Your accounting, for example Bexio
- The team calendar
- Requests and visuals formed in beform, if you run a setup
- Anything else with an interface we can read, scoped on a call
In the assistant your team already uses.
No new app to learn and no second login. The brain appears as a connector in the chat your people already have open.
Claude
Your team adds the brain as a connector and asks in the chat it already works in, on the desktop, in the browser or on the phone.
ChatGPT
The same brain, connected the same way, for the teams that already work in ChatGPT.
Other assistants
The connection is a public standard, the Model Context Protocol, so any assistant that supports connectors can read the brain.
beform provides the brain, the connection, the skills and the rules. The answer itself is written by the assistant your team already uses, on your own plan and under your own agreement with its provider. Which assistants may connect, and on which plans, is decided by those providers and can change.
One company, read by everyone who needs it.
The same brain answers the sales lead, the marketer, the office and whoever looks after the money, each within what their role may read.
Sales
From a request to a signed offer without starting from a blank page.
- Draft an offer from a request, with the chosen visual and the right positions
- Write the follow-up in your voice, three days later, with the visual attached
- Summarise every open request and what it is waiting for
- Prepare a meeting: what this client asked for, what fits from your range
Marketing
Your voice, your projects, your languages, without a briefing round.
- Posts and page copy in your tone, from projects you actually finished
- Campaign copy per area, with the finishes you really sell
- A newsletter from the month's work
- The same text in every language you sell in
Admin
The questions that arrive every day, answered the way your company answers them.
- Answer a client enquiry from the FAQ, the prices and the rules
- Write the confirmation, the appointment note or the handover
- Keep the FAQ and the standard texts current
- Find the document a project needs and say what is missing
Finance
Read the month before your accountant asks for it.
- Check an invoice against the offer it came from
- List what is unpaid, and for how long
- Read this month against the one before it
- Prepare the figures your accountant asks for
Consultants
The range, the rules and the prices in the pocket, on site.
- What fits this client from your own range, and why
- What the chosen finish costs, where prices are configured
- What to change next in a visual, in your words
- What you never promise, so nobody promises it
The brain reads and drafts. A person decides, signs and sends.
It can form, not only write.
beform is part of the brain, so a visual, a request, the catalog, a bill of quantities and a plan are all within reach of the same question.
Form a visual
Ask for a direction on a client's photo and the brain forms it with the beform Engine, in your styles and from your materials. Every render is invoiced as usage under your cap.
Read a request
The photo, the area, the chosen direction and every version behind it, so the answer starts from what the client actually picked.
Read the catalog
Fronts, worktops, tiles, floors, render systems and blind ranges, with your names and codes, so nothing is offered that you do not sell.
Measure and Plan
Where Measure and Plan are set up, the brain works from the same visual: a bill of quantities with an indicative range, and a plan with elevations.
A visual formed from the brain is an illustration, labelled as AI-generated, and never a quote or a construction plan.
You decide what it knows, and who may ask.
A brain that holds your prices and your clients has to be governable. This is how it is governed today.
Access per role
Sales reads the catalog, the prices and the requests. Marketing reads the brand and the references. Finance reads the accounting. You decide who reads what, and a person who leaves loses access with their account.
Every read is logged
Who asked, what was asked and which sources the answer came from. The log is yours to read, so an answer can always be traced back.
You see and correct what it knows
One page lists everything in the brain, source by source. Correct a price, a rule or a wording and the next answer uses it. Nothing is hidden from you.
It reads before it writes
By default the brain only reads. Writing back, a draft in your CRM or a document in your drive, is set up per source and per role, so a person still decides what leaves the house.
Where it runs
The brain and its index run in Europe, hosted by beform or in your own environment. Your data stays yours, beform does not train public models on it, and what happens to a prompt inside your assistant is governed by your agreement with its provider.
From your company to your team's assistant.
beform does the work. You bring the sources, the roles and half a day of your team's time.
Week 1
What it should know
One call with the people who would use it. Which parts of the company belong in the brain, which sources to connect, who may read what, and the rules that must never be broken.
Week 1 to 2
Digest and structure
beform reads your website, your ranges, your catalog, your prices, your brand and your references, and structures them so an assistant can use them. With a beform setup this is already done.
Week 2
Connect
The sources you chose, the roles you set and the connector your team adds in Claude or ChatGPT. Tested with real questions from your own week.
Week 2 to 3
Skills for the work you repeat
The jobs your team does every week, written as skills: the offer draft, the follow-up, the post, the monthly report, the invoice check. So the same question gives the same shape of answer, whoever asks it.
Week 3
Live, with a workshop
Half a day with your team on asking well and on what to check before anything is sent. Then it sits in the assistant they already had open.
On top of a beform setup, live in 1 to 2 weeks. As a project of its own, 3 to 4 weeks, because digesting the company is part of the work.
One project, then one line to keep it current.
As a project of its own
fromCHF 5.900
Digesting and structuring your company is part of the work. Live in 3 to 4 weeks.
On top of a beform setup
fromCHF 2.900
Your company is already digested, so there is less to do. Live in 1 to 2 weeks.
Hosted and kept in sync
fromCHF 190per month
The brain stays current as your ranges, prices and projects change. Ends with three months' notice.
Prices in CHF excl. VAT, always from. The project is paid half at the start and half at completion. Your team uses its own Claude or ChatGPT plan, and beform rendering from the brain is invoiced as usage under your cap.
See the full price listAI Brain questions, answered.
No. Your team keeps the assistant it already uses and pays for. AI Brain is what that assistant reads from: your company, structured, with your rules and the sources you connect. The answer is written by the assistant, under your own agreement with its provider.
Bring your company into the chat.
Book thirty minutes. Edvin looks at what your company already has written down, what your team asks for every week, and what a brain of your own would answer first.
