Tile decisions in one visit instead of three.
A Manchester bathroom retailer with its own fitting teams used the beform Studio to show large-format tiles and showers in the client's actual bathroom. Re-selections fell, margins rose.
- Industry
- Bathroom specialists
- Size
- 30 employees
- Country
- United Kingdom
- Surfaces used
- Studio
1980s family bathroom
Representative pair, not the customer’s project
Where the sale was lost
Clients chose tiles from samples, saw them on site and changed their mind. Every re-selection cost a fitter's day and a supplier return.
Three moves, in order.
- 1
Studio in the showroom
Consultants rendered the client's bathroom with the shortlisted tiles at whole-wall scale during the visit.
- 2
Premium made visible
The stone-effect and walk-in shower versions were shown by default. Clients upgraded themselves.
- 3
Approved before order
The chosen visual went into the order confirmation. Fewer surprises on install day.
What the numbers did after beform.
−63%
re-selections after order
+27%
gross margin per project
1 visit
instead of three to decide
People used to point at a sample and hope. Now they point at their own wall.
Results measured by the customer, 2026. Company name withheld at the customer’s request.
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