Pre-sales opened before the model was built.
A Denver residential developer used beform to show buyers exterior and interior directions on site photos and early plans. Reservations started months before the rendering studio delivered.
- Industry
- Architects and developers
- Size
- 35 employees
- Country
- United States
- Surfaces used
- Studio
Where the sale was lost
Pre-sales waited on a rendering budget and a six-week turnaround. Buyers could not read the plans and would not reserve a townhouse they could not picture.
Three moves, in order.
- 1
Directions from the site photo
Brick and cedar, render and timber, dark and light: three exterior directions on the real lot within a day.
- 2
Interiors buyers could choose
Kitchen and living finishes rendered as options, so buyers reserved a unit and a finish package together.
- 3
Studio renderings for the final set
The chosen directions briefed the rendering studio, cutting the rounds of revisions.
What the numbers did after beform.
11 weeks
earlier start to pre-sales
+41%
reservations in the first quarter
−2
rendering revision rounds
Buyers reserved on the direction. The final renderings just confirmed it.
Results measured by the customer, 2026. Company name withheld at the customer’s request.
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