The facade decision moved from a season to a week.
A Bern-area facade specialist rendered new finishes onto owners' houses and put the visual in the quote. Hesitation turned into signed orders.
- Industry
- Facade and painting
- Size
- 18 employees
- Country
- Switzerland
- Surfaces used
- Studio
1970s single-family house
Representative pair, not the customer’s project
Where the sale was lost
Owners requested quotes, then sat on them for months. The risk of a colour on a whole house felt too big to picture from a card.
Three moves, in order.
- 1
Three finishes on their house
Mineral render in two tones and a timber accent version, on the actual building, from the street.
- 2
Visual in the quote
The chosen direction became page one of the offer. The number on page two made sense.
- 3
Windows upsold
Dark frames and new windows appeared in the render. A third of clients added them.
What the numbers did after beform.
7 days
median quote to signature, from 84
+34%
clients adding window upgrades
+45%
quote acceptance rate
The quote used to be a number. Now it is a picture with a number under it.
Results measured by the customer, 2026. Company name withheld at the customer’s request.
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