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How it works

From one photo to a project you can quote.

Five steps, from the client's phone to your consultant's table. No app, no plans, no discovery meeting. This is what happens on each side.

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  1. Living room

    Photo added

    01Capture

    A photo the client already has.

    The client photographs the room, the facade or the garden with their phone, or drops in a picture they already have. On your website, on the showroom tablet or on a consultant's phone. Floorplans work too, set up for your company on demand.

    • Phone photo or existing picture
    • Website, showroom tablet or consultant's phone
    • No app, no account, no plans to read
  2. Formed in 41 s

    02Form

    Their own space, formed in under a minute.

    The beform Engine reads the photo, locks walls, windows, doors and camera, and renders a photorealistic direction from your range. The client recognizes the room at once, because it is still their room.

    • Geometry locked to the photo
    • Directions named the way you name them
    • Under a minute on the website
  3. v3

    Floor · Natural oak

    03Refine

    Materials changed one at a time.

    Fronts, worktops, floors, colors, blinds and fittings, from your catalog. Expert recommendations suggest what a professional would change next, and every change is kept as a version.

    • Materials from your own ranges
    • Expert recommendations
    • Every change saved as a version

  4. New request

    Qualified
    Area
    Living room
    Direction
    Warm natural
    Contact
    A. Roth

    Sent to CRM

    04Qualify

    A request with the picture attached.

    To keep the visual, the client leaves their contact. Photo, chosen direction, every version and their answers arrive together in your portal, with an email to your team, while their interest is at its highest.

    • Contact asked for at the moment of interest
    • Area, direction and images attached
    • Into your portal, your inbox and a connected CRM
  5. v2
    v3

    Expert recommendation. Warm the wall tone half a step.

    SBS. Brunner Hand over

    05Continue

    The conversation starts from a decision.

    Your consultant opens the same visual in the Studio, refines it with the client and hands the chosen version into the offer. The first meeting is no longer discovery.

    • Same visual, opened in the Studio
    • Refined live with the client
    • Handed into the offer
Two sides

One visual, two very different days.

The same picture does different work for the person planning the project and for the people selling it.

What the person planning the project experiences.

For the end client

  • Sees their own room, facade or garden finished before anyone visits.
  • Chooses between a few clear directions instead of a whole catalog.
  • Keeps the visual and shares it with whoever decides with them.
  • Arrives at the first meeting with a picture, not a list of adjectives.
  • Receives an offer that matches what they have already seen.

What sales, consultants and the office receive.

For your team

  • Requests arrive with photo, area, direction and contact attached.
  • Serious inquiries are recognizable before anyone drives anywhere.
  • Consultations start from the chosen version, not from zero.
  • The chosen visual travels with the request to the offer.
  • Every request, version and handover sits in one place.
Setup

From signed setup to live in weeks.

beform does the configuration and the teaching. Your team spends one call and a few answers, then the first requests arrive.

Week 1Week 2Week 3Week 4

  1. Onboarding call

    Week 1

    One call with your sales lead and whoever runs the website. What you sell, which areas matter and how requests should reach your team.

  2. Configuration

    Weeks 1 to 2

    Areas, directions, brand, domain and the fields your sales process needs. The request flow is connected to your inbox and, if you use one, your CRM.

  3. Teaching

    Weeks 2 to 3

    beform learns your look and your ranges from references and product data. From then on, every visual is checked automatically before a client sees it. What beform reads about your company in this step is also what an AI Brain is built from.

  4. Go live

    Weeks 2 to 4

    The Showroom goes on your website and consultants get the Studio. From week two for a standard setup, up to week four with teaching and a full catalog.

FAQ

Questions about the process.

No. The Showroom runs in the browser on any phone, tablet or computer. The client uploads a photo, chooses a direction and leaves their contact to keep the visual.

Walkthrough

Request a walkthrough on your own projects.

See beform on the rooms, facades and gardens your clients actually send you. No slides, no sample kitchen.

  1. 01You send your website and a line on what you sell.
  2. 02Edvin prepares visuals from three of your own projects.
  3. 03Thirty minutes together on the result, the request flow and the setup.
Edvin Karlsson, Partner, beformEdvin KarlssonPartner, beform

Tell us where to start

Edvin replies within one working day with a time and what to send.

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More of the platform

See beform on your own client photo.

Upload one photo in the demo and watch it form. Or book thirty minutes and we will run it on three of your real projects.

Try the demoBook a call