beform Image Engine 2.1. Prostorija Vašeg klijenta, sačuvana.
Vizuelizacija je korisna samo ako klijent prepozna svoj prostor. Sve ispod haube postoji zbog toga: geometrija ostaje, materijali ostaju u zadatim granicama, a svaki rezultat se proverava pre nego što ga iko vidi.
Seven parts, one path from a photo to a request.
The beform Engine is not one model. It is seven parts that run in order, from reading the client's photograph to the request that reaches your team, and a loop that sharpens your own layer as you sell.
- Understand
Perception
The space is read.
Before anything is formed, beform reads the photograph: the geometry of the space and the position of the camera, where every surface starts and stops, the direction of the daylight and the materials already in the room.
- Geometry
- Camera
- Surfaces
- Daylight
- Existing materials
Knowledge
Your company, structured.
Your ranges, finishes, style directions, standards and rules sit in a layer of their own, with your prices where you have configured them, so a visual can only show what your company actually sells.
- Ranges
- Finishes
- Style directions
- Rules
- Standards
- Prices where configured
Direction
The wish becomes an instruction.
The area the client chose, the style they picked, the references they brought and the sentence they wrote become one precise instruction: what has to stay, what may change and how far it may go.
- Area
- Chosen style
- References
- The client's note
- Form
Formation
The visual is formed.
The instruction is routed to the strongest models available for that moment, as Fast, Pro or Ultra, and the visual is formed with the geometry of the client's own photograph held in place.
- Fast
- Pro
- Ultra
- Geometry lock
- Provider routing
Control
Checked before anyone sees it.
Every result is measured against the standards for its area, proportion, light, reflections, seams and edges, and is labelled as an AI visual in the picture and in the file before it is shown.
- Proportion
- Light
- Reflections
- Seams
- Edges
- Label
- Continue
Handover
It becomes a request.
The chosen visual leaves the engine as something your team can act on: a project request with the photo and the contact attached, a line in an offer, a file in your CRM.
- Project request
- Offer line
- Image file
- CRM record
Learning
Your layer gets sharper.
What your consultants keep, change or discard, and what clients choose in the end, is fed back into your own layer, so the next visual starts closer to the standard your company would sign off.
- Consultant feedback
- Client choices
- Your house standard
The loop
Learning feeds knowledge. Every project the company sells teaches its own layer, and the engine starts the next visual from there.
Built by people who learned how this work is sold.
A general model knows what a kitchen looks like. It does not know where a worktop joint belongs, which fronts a company stocks, or what happens between an inquiry and a signed offer. That knowledge is the product.
The trades
beform is built for one kind of work: changing a space someone already lives with. Every trade sells differently, shows differently and has its own vocabulary, so every trade has its own rules inside the engine rather than one general setting.
- Kitchen studios
- Bathroom specialists
- General contractors
- Facade and painting
- Landscapers and pool builders
- Windows and sun protection
- Flooring and interior finishing
- Architects and developers
How materials behave
A visual is convincing or wrong in the details a fitter would notice. Those details are written as rules and tested per area, because a general model has no reason to know them.
- Where a surface starts and where it stops
- Joints, seams, skirting and silicone lines
- Edges, profiles and window reveals
- Gloss level, grain and how a finish takes daylight
- Fitted lighting against the light already in the room
- Whether the result could actually be built
How these companies sell
The work is sold by people, in a sequence that has not changed: an inquiry, a showroom appointment, a site visit, a measured offer, a lead time of weeks. beform is shaped around that sequence, which is why a visual ends as a request and an offer line rather than a download.
- The inquiry, and who answers it first
- The showroom appointment and the site visit
- Ranges, suppliers and lead times
- What may be promised in an offer, and what may not
- Who signs off a visual before a client sees it
Linije prostorije ostaju gde su bile.
beform iscrtava zidove, prozor, liniju plafona i položaj kamere pre nego što bilo šta vizuelizuje. Te linije su fiksne. Vizuelizacija sme da promeni samo ono što bi renoviranje promenilo.
Ostaje kao na fotografiji
- Zidovi i plafon
- Prozori i vrata
- Proporcije prostorije
- Položaj kamere
- Pravac dnevnog svetla
Menja se prema pravcu
- Površine i završne obrade
- Ormari i nameštaj
- Sanitarije, slavine i okovi
- Boje
- Rasveta
Svaka zona ima svoj skup materijala.
Kuhinja nikada ne dobija pločice za tuš, a fasada nikada ne dobija unutrašnju boju. U modulu System granica je Vaš katalog, pa vizuelizacija prikazuje samo proizvode koje prodajete.
Kuhinja
- Frontovi
- Radne ploče
- Zidna obloga
- Pod
- Rasveta
Van granice
Pločice za tuš
Kupatilo
- Zidne pločice
- Ormarić za lavabo
- Armatura
- Tuš
- Pod
Van granice
Kuhinjski frontovi
Fasada
- Malter
- Obloga
- Prozorski ramovi
- Boja
- Ulaz
Van granice
Boja za unutrašnje zidove
Dvorište i bazen
- Popločavanje
- Zelenilo
- Bazen
- Terasa
- Rasveta
Van granice
Parket
The models do the generating. beform does the rest.
beform does not train a foundation model. It builds and teaches the layer that makes the strongest general models reliable for kitchens, bathrooms, facades and gardens, and it keeps moving that layer onto whichever models are best.
The beform layer
Everything that makes those models reliable for kitchens, bathrooms, facades and gardens is built and taught by beform. It is where the work sits, and it is what a company is buying.
Rules per trade and per area
What may change in a kitchen, a bathroom, a facade or a garden, and what must never move. Written per trade, tested per area.
The geometry lock
Walls, windows, doors, ceiling and camera are traced from the photograph and held, so the client still recognises their own space.
The material library
How a finish behaves in a room, and how each behaviour maps to the products a company actually sells.
The company's own teaching
References, product data, finished projects and consultant feedback become a layer that belongs to that company alone.
Routing between providers
Each step goes to the model that is currently best at it. When a stronger model appears, the routing moves and the rules stay.
Evaluation sets
Fixed sets of real rooms per area. A new model or a changed rule is run against them and compared before it reaches an account.
The quality gate
The standards every result is measured against, and the specialist review before an account goes live.
The general models
Generating an image and reading a sentence is done by the strongest current models from several providers. beform does not train a foundation model of its own, and does not claim to.
A picture is the start, not the deliverable.
The engine is judged on what your company can do next with the result, which is why it produces more than an image.
What it produces
- A photorealistic visual of the client's own space, in a direction from your range.
- Several versions to compare, each one kept and named.
- An image file labelled as AI-generated, in the picture and in the metadata.
- A project request with the photo, the area, the chosen direction and the contact.
- A visual your consultant can carry straight into the offer.
- An indicative price range, where a company has configured its prices.
Who it is for
The client on your website
Sees their own kitchen, bathroom, facade or garden finished before anyone visits, and keeps the picture to show whoever decides with them.
The consultant in the meeting
Opens the same visual, changes materials while the client watches, and leaves with a decision instead of a list of adjectives.
The marketing team
Runs campaigns that answer with the visitor's own space, and receives requests that are already qualified.
The owner
Sees where requests come from, what the rendering costs and which visuals turned into signed work.
The same photo in a chat app gives you a nice picture.
It will not give you your room, your range, the same answer twice, or anything your team can send. That is the difference between a prompt and a taught layer.
It holds the room
A prompt in a chat app is free to redraw the space. The layer traces the geometry first and holds it, so the result is still the client's room.
It shows only what you sell
A general model invents a plausible product. The layer is bounded by your catalog, so what the client chose can be quoted.
It is the same every time
The same photo and the same direction give a comparable result for every consultant, instead of depending on who writes the better prompt.
It does not stop at the picture
The visual arrives as a request, an offer line and a labelled file, in your brand and in your CRM, with the usage accounted for.
Provereno pre nego što iko vidi.
Svaki motor se pre uključivanja testira prema istim standardima provere za svaku zonu. Novi motori se uvode tek kada prođu proveru.
Measured automatically
Every result is checked against the standards for its area before it is shown: proportion, light, reflections, seams and edges, and whether the traced geometry still matches the photograph it came from.
Signed off by a specialist
Before an account goes live, a beform specialist works through its styles, materials and sample renders by hand, area by area, and each area is released only when it holds.
When a result does not hold
It is formed again with a corrected instruction, or on a stronger engine. If it still does not hold, the other directions are shown instead, and the case joins the evaluation set for that area.
What a visual is not
It is an illustration of a direction, not a plan and not a quote. It is not to scale, measurements and price ranges are indicative, and the company confirms materials, feasibility and price in its own offer.
Provera
Prošlo- Proporcije
- Svetlo
- Odrazi
- Spojevi
- Ivice
Tri motora, svaki za svoju namenu.
Motor birate za svaki modul i svaku situaciju. Skicirajte na motoru Fast, sajt pokrenite na motoru Pro, a prezentujte na motoru Ultra. Svaki rezultat prolazi istu kontrolu kvaliteta pre nego što ga klijent vidi.
Za prezentacije
Ultra
Najvernije prikazuje prostoriju samog klijenta. Geometrija, svetlo i materijali ostaju uverljivi i preko celog ekrana i u štampi.
VernostBrzina- Uobičajeno vreme
- od 40 do 90 s
- Najbolje za
- Ponude, prezentacije konsultanata, premium projekti
Za svaki dan
Pro
Oštar i pouzdan. Podrazumevani motor na sajtu i u svakodnevnim konsultacijama.
VernostBrzina- Uobičajeno vreme
- od 15 do 30 s
- Najbolje za
- Showroom na sajtu, svakodnevni rad u modulu Studio
Za veliki obim
Fast
Prvi pravci za nekoliko sekundi, za kampanje u kojima je obim važniji od poslednjeg detalja. Svaki rezultat jednim klikom prebacujete na Pro ili Ultra.
VernostBrzina- Uobičajeno vreme
- od 5 do 10 s
- Najbolje za
- Odredišne stranice kampanja, prvi pravci
Na Vašem sajtu ili na Vašoj adresi.
Showroom radi tamo gde Vas klijenti već pronalaze. Studio radi u pregledaču, na tabletu u izložbenom salonu, na telefonu na terenu i na ekranu u kancelariji.
- <script>
Sačuvajte vizuelizacijuUgrađeno na Vaš sajt
Jedan script tag postavlja Showroom na bilo koju stranicu Vašeg sajta. WordPress, Webflow, Shopify, Squarespace ili sajt rađen po meri. Preuzima Vaše boje i font.
- vizuelizacija.vasdomen.comVaše kupatiloTopli prirodniSačuvajte vizuelizaciju
Na Vašem poddomenu
Hostovani Showroom na adresi kao što je visual.yourdomain.com, za kampanje, QR kodove u salonu i sajtove koje biste radije ostavili netaknutim.
Upiti stižu tamo gde Vaš tim već radi.
32 integracije za CRM, automatizaciju, sajtove, marketing i komunikaciju. Webhook pozivi i REST API pokrivaju sve što nije navedeno.
CRM i prodaja
Upiti postaju kontakti, potencijalni klijenti i prodajne prilike.
- HubSpot
Svaki upit postaje kontakt i prodajna prilika sa priloženim vizuelizacijama.
- Salesforce
Upiti stižu u Vašu organizaciju kao leadovi, sa zonom, pravcem i vizuelizacijama kao poljima i datotekama.
- Pipedrive
Nova prodajna prilika za svaki upit, u fazi koju izaberete, sa vizuelizacijom na kartici.
- Zoho CRM
Kontakt i lead kreirani u sistemu Zoho CRM, vizuelizacije sačuvane kao prilozi.
- Microsoft Dynamics 365
Leadovi kreirani u rešenju Dynamics 365 Sales, sa detaljima upita i slikama.
- monday.com
Nova stavka na Vašoj prodajnoj tabli za svaki upit, sa vizuelizacijama.
- Bexio
Kontakt kreiran u sistemu Bexio, pa ponuda može da počne od upita.
- Odoo
Prodajna prilika u sistemu Odoo CRM, sa fotografijom, pravcem i kontaktom.
Automatizacija
Usmerite svaki upit tamo gde Vašem procesu treba.
- Zapier
Okidač za svaki upit, koji ga prosleđuje bilo gde dokle Zapier doseže.
- Make
Scenariji počinju od novog upita i prenose sve njegove podatke.
- n8n
Tokovi rada na sopstvenom serveru koji počinju od potpisanog događaja upita.
- Airtable
Svaki upit kao zapis, vizuelizacije kao prilozi, spremno za filtriranje.
- Google Sheets
Jedan red po upitu, za timove koji prodaju iz tabele.
- Webhook pozivi
Potpisan POST zahtev za svaki upit, sa svim poljima i URL adresama slika.
- REST API
Čitajte upite, vizuelizacije i varijante ili pokrenite vizuelizacije iz sopstvenih sistema.
Sajtovi
Showroom radi na sajtu koji već imate.
- WordPress
Jedan script tag na bilo kojoj stranici ili hostovana stranica na Vašem domenu.
- Webflow
Postavite Showroom u bilo koju sekciju pomoću Embed elementa.
- Shopify
Stranica sa modulom Showroom u Vašoj temi, upiti povezani sa kupcem.
- Squarespace
Dodajte Showroom na bilo koju stranicu pomoću Code bloka.
- Wix
Ugradite Showroom pomoću elementa za prilagođeni kod.
- Framer
Ubacite Showroom na stranicu pomoću Embed komponente.
Marketing i analitika
Merite tok i hranite svoje kampanje podacima.
- Google Analytics
Dodavanja fotografija, pravci i upiti kao događaji u GA4.
- Google Tag Manager
Svaki korak toka prosleđen u data layer.
- Google Ads
Kvalifikovani upiti vraćeni kao konverzije za licitiranje.
- Meta
Upiti prijavljeni kao konverzije za Vaše kampanje na platformi Meta.
- Mailchimp
Klijenti koji sačuvaju vizuelizaciju ulaze u publiku koju izaberete.
- Brevo
Kontakti i njihov izabrani pravac sinhronizovani radi daljeg praćenja.
Komunikacija
Obavestite tim, odgovorite klijentu.
- Slack
Poruka u Vašem prodajnom kanalu za svaki novi upit, sa vizuelizacijom.
- Microsoft Teams
Novi upiti objavljeni u kanalu koji Vaš tim prati.
- WhatsApp
Klijenti čuvaju vizuelizaciju u aplikaciji WhatsApp i tamo odgovaraju Vašem timu.
- Gmail
Obaveštenja o upitima sa vizuelizacijom u samoj poruci, spremna za odgovor.
- Calendly
Klijenti zakazuju konsultacije odmah pošto sačuvaju vizuelizaciju.
Označeno kao AI, vidljivo i u samoj datoteci.
Platforma beform je građena prema pravilima o transparentnosti iz Akta EU o veštačkoj inteligenciji (EU AI Act). Svaka vizuelizacija jasno kaže šta je, i osobi koja je gleda i softveru koji je otvara.
Kako beform danas označava vizuelizacije i kako postupa sa njima. Ovo nije sertifikat.
Vidljiva oznaka
Svaka demo vizuelizacija nosi vidljivu oznaku beform, da je niko ne bi zamenio za fotografiju.
Oznaka u datoteci
Slike koje isporučuje beform sadrže IPTC metapodatke koji ih označavaju kao generisane veštačkom inteligencijom, po standardu koji koriste izdavači i platforme.
Ilustracija sopstvenog prostora
Geometrija fotografije klijenta se zadržava, a svaka vizuelizacija se predstavlja kao ilustracija pravca, a ne kao gotov projekat.
Bez odluka o ljudima
Nema biometrijske obrade ni automatizovanih odluka o ljudima. Pre puštanja u rad stručnjak ručno proverava podešavanja i probne vizuelizacije.
Razvijeno u Švajcarskoj, hostovano u EU.
Odgovori na pitanja koja će postaviti Vaš IT i Vaš advokat, na jednom mestu.
- Hosting u Evropi
- Platforma radi u Frankfurtu. Motori za vizuelizaciju dobijaju fotografiju samo radi izrade vizuelizacije, pod poslovnim uslovima koji isključuju treniranje modela.
- Šifrovano pri čuvanju i u prenosu
- TLS na svakoj vezi, AES-256 za svaku sačuvanu datoteku i bazu podataka.
- Rok čuvanja koji dogovorite
- Dodate fotografije se brišu posle 30, 90 ili 365 dana, ili odmah posle predaje, kako je određeno Vašim ugovorom.
- Bez treniranja na slikama klijenata
- Fotografije i vizuelizacije klijenata nikada se ne koriste za treniranje modela, ni naših ni tuđih.
- Švajcarska kompanija, prema švajcarskom pravu i pravu EU
- beform razvija i vodi crue GmbH iz Švajcarske, prema švajcarskom Saveznom zakonu o zaštiti podataka (FADP) i Opštoj uredbi o zaštiti podataka o ličnosti (GDPR). Ugovor o obradi podataka sastavni je deo svakog ugovora.
- Jedinstvena prijava u modulu System
- SAML i OIDC sa Vašim dobavljačem identiteta, uloge po korisniku i evidencija svake vizuelizacije i predaje.
- Spreman za Akt EU o veštačkoj inteligenciji
- Svaka vizuelizacija je označena kao generisana veštačkom inteligencijom, vidljivo i u datoteci. Nema biometrijske obrade ni automatizovanih odluka o ljudima. Detalji su u Obaveštenju o veštačkoj inteligenciji i vizuelizacijama.
- A Swiss company under Swiss and EU law
- beform is built and operated by crue GmbH, Switzerland, under the Swiss FADP and the GDPR. A data processing agreement is part of every contract.
Zatražite prezentaciju na svojim projektima.
Pogledajte beform na prostorijama, fasadama i dvorištima koje Vam klijenti zaista šalju. Bez slajdova, bez ogledne kuhinje.
- 01Pošaljete nam adresu svog sajta i jednu rečenicu o tome šta prodajete.
- 02Edvin priprema vizuelizacije tri Vaša projekta.
- 03Trideset minuta zajedno o rezultatu, toku upita i uvođenju.
Edvin KarlssonPartner, beformRecite nam odakle da počnemo
Edvin odgovara u roku od jednog radnog dana, sa predlogom termina i spiskom onoga što treba da pošaljete.
Pogledajte beform na fotografiji svog klijenta.
Dodajte jednu fotografiju u demo i gledajte kako dobija novi oblik. Ili zakažite trideset minuta, pa ćemo beform isprobati na tri Vaša stvarna projekta.
