Edvin Karlsson
Partner, beform
A workshop, and one problem that never went away.
My father ran a building and kitchen workshop his whole life. Good work, loyal clients, a reputation built over decades. And one problem that never went away.
To win a project he had to show the client what they would get. So he drew it. Fifty, sometimes a hundred hours in CAD for a single kitchen or bathroom, before a single franc was agreed. Then the client would look at it and say too expensive. Or wrong direction. Or, worst of all, take the drawing to a cheaper company and have it built there.
He was not paid for the drawing and he did not get the project. Every year, many times. I saw what it cost him in evenings, and I saw how many good projects went to whoever could show a picture fastest.
beform is the answer I wanted to give him. A photorealistic direction from the client's own photo in under a minute, on the website before the first call and in the consultant's hands during it. Faster turnover, faster decisions, less unpaid work, less risk, a higher close rate. And, if a company wants it, a lead machine that starts every conversation with a picture.
Five things that change for a company.
Faster turnover
The first direction exists before the first meeting.
Less unpaid work
No hundred-hour drawings for a project you have not won.
Less risk
The client decides on a picture they cannot take elsewhere without you.
Higher close rate
People buy the version they can already see themselves in.
A lead machine
Every website visitor can become a visual request.
Behind beform: crue, Zurich.
The people behind crue spent fifteen years in the industry, running agencies for companies internationally. Then they decided to stop taking projects and build products that make their clients more successful.
Human-led, AI-powered. beform is one of those products, built in Zurich with Edvin Karlsson as its partner.
Products, not projects
One product, improved every week, every customer on the same version.
People decide
AI renders the picture. People decide what a good picture, lead and sales process look like.
Swiss precision, international reach
Built in Zurich for companies across Europe and beyond.
Write, call or come by in Zurich.
Questions about beform, a setup or a partnership. The quickest way to see it on your own projects is thirty minutes with Edvin.
- Address
- crue GmbH
Bahnhofstrasse 44
8001 Zurich, SwitzerlandDirections in Google Maps - Phone
- +41 79 944 66 44
- hi@beform.ai
See beform on your own client photo.
Upload one photo in the demo and watch it form. Or book thirty minutes and we will run it on three of your real projects.
