Which areas does beform cover?

Kitchens, bathrooms, living spaces, floors and walls, facades, gardens and pools, windows and sun protection, and floorplans. New areas are configured on the Tailored and Catalog tiers.

Can I embed it on my existing website?

Yes. The Showroom runs on any website with one script tag or as a hosted page on your domain. It works with WordPress, Webflow, Shopify and custom builds.

Can I use my own materials and products?

On the Catalog tier your product catalog becomes the material options. Fronts, worktops, tiles, floors, render systems and blind ranges, with your names and codes.

Which AI engines are behind it?

Three engines: Ultra on GPT Image, Pro on Nano Banana Pro and Fast on Flux. You choose per surface and can re-render any result with a stronger engine. New engines are added as they clear our quality layer.

Where is the data stored?

In the public demo, photos are processed only while the visual is formed and are not stored. For customer accounts, storage location, retention and deletion are agreed in the contract, and photos are never used to train models. beform is built in Switzerland by crue GmbH and operated under Swiss and EU data protection law.

Are the visuals construction plans?

No. beform visuals support communication and sales qualification. Technical planning, feasibility and measurement remain with your professional team.

How fast can we launch?

Launch goes live in one to two weeks after the onboarding call, with your styles and areas. Tailored takes two to three weeks, including the teaching. Catalog takes three to four weeks, depending on the size of the catalog and the integrations.

Which languages are supported?

The Showroom and Studio run in English, German, French and Italian today, with more on request. This website is in English; other languages follow.

Platform

The visual layer of your sales.

Showroom on your website, Studio in consultation, System behind both. beform shows clients their finished kitchen, bathroom, facade or garden in their own space, and carries that decision into your sales.

Try the demo Book a call

A carpeted living room rendered with oak parquet, plaster walls and a lime-washed ceiling

BeforeAfter

Your kitchenFormed in 41 s
Keep my visual
Showroom · On your website
v3
Studio · In consultation
Catalog142 finishes
CRMSynced
System · Behind it all

Why

Sales stall between imagination and quote.

Why beform closes the gap

Clients cannot describe what they want.
Modern. Warm. Like the neighbours. Every brief is a guess and every guess costs a meeting.
Consultants explain for free.
The first hour of every appointment is discovery. Unpaid, unrepeatable, and it happens before anyone has decided anything.
Offers get compared on price.
When nothing else is visible, the number is all there is to compare. The cheaper quote wins even when it should not.

What

One platform, three products.

The Showroom qualifies on your website, the Studio closes in consultation and the System makes both yours. Use one, or run all three on the same visual.

How it works

From a photo to a project request in five steps.

No app to install. No plans to read. The client does what they already do with their phone, and your team receives a decision.

The full process

Living room
Photo added
Capture
A photo the client already has.
Formed in 41 s
Form
Their own space, formed in under a minute.
v3
Floor · Natural oak
Refine
Materials changed one at a time.
New request
Qualified
Area
Living room
Direction
Warm natural
Contact
A. Roth
Sent to CRM
Qualify
A request with the picture attached.
v2
v3
Expert recommendation. Warm the wall tone half a step.
SBS. Brunner · StudioHand over
Continue
The conversation starts from a decision.

Examples

The same photo, formed.

Walls, windows and light stay where they were. Only what the work would change, changes. Pick an area and watch the old photo become the new space.

A dated oak kitchen rendered with matte sage fronts, a quartz worktop and oak flooring

BeforeAfter

Kitchen · 1990s apartment kitchen

beform Image Engine2.1

Under the hood

Built to keep the room and change the rest.

Behind every visual sits beform Image Engine 2.1, a geometry lock that keeps the photographed space and a quality layer that every render passes before a client sees it.

How the technology works

The formed living room with the traced walls, ceiling line and window of the original photo still in place — beform Image Engine 2.1Geometry locked

beform Image Engine 2.1: Three engines behind one interface. Ultra for presentations, Pro for everyday, Fast for volume.
Geometry lock: Walls, windows, doors and camera stay where they were photographed. Only what the work changes, changes.
Quality layer: Material boundaries per area and review standards every engine has to pass before a client sees a render.
Data and security: EU residency, encryption, a retention schedule you set and no training on customer images.

Integrations

Requests flow where your team already works.

32 connections for CRMs, automation, websites, marketing and communication. Webhooks and the REST API cover everything that is not listed.

Ask about your setup

CRM and sales

Requests become contacts, leads and deals.

HubSpot
Each request becomes a contact and a deal with the visuals attached.
Salesforce
Leads land in your org with area, direction and renders as fields and files.
Pipedrive
A new deal per request in the stage you choose, with the visual on the card.
Zoho CRM
Contact and lead created in Zoho CRM, renders stored as attachments.
Microsoft Dynamics 365
Leads created in Dynamics 365 Sales with the request details and images.
monday.com
A new item on your sales board for every request, visuals included.
Bexio
Contact created in Bexio so the offer can start from the request.
Odoo
An opportunity in Odoo CRM with the photo, the direction and the contact.

Automation

Route every request wherever your process needs it.

Zapier
Trigger on every request and route it anywhere Zapier reaches.
Make
Scenarios start from a new request and carry the full payload.
n8n
Self-hosted workflows that start from a signed request event.
Airtable
Each request as a record, renders as attachments, ready to filter.
Google Sheets
A row per request for teams that run sales from a sheet.
Webhooks
A signed POST per request with all fields and image URLs.
REST API
Read requests, renders and versions, or start renders from your own systems.

Websites

The Showroom runs on the site you already have.

WordPress
One script tag on any page, or a hosted page on your domain.
Webflow
Place the Showroom in any section with an embed element.
Shopify
A Showroom page in your theme, requests linked to the customer.
Squarespace
Add the Showroom with a code block on any page.
Wix
Embed the Showroom with a custom code element.
Framer
Drop the Showroom into a page with an embed component.

Marketing and analytics

Measure the flow and feed your campaigns.

Google Analytics
Uploads, directions and requests as events in GA4.
Google Tag Manager
Every step of the flow pushed to the data layer.
Google Ads
Qualified requests sent back as conversions for bidding.
Meta
Requests reported as conversions for your Meta campaigns.
Mailchimp
Clients who keep their visual join the audience you choose.
Brevo
Contacts and their chosen direction synced for follow up.

Communication

Tell the team, answer the client.

Slack
A message in your sales channel for every new request, visual included.
Microsoft Teams
New requests posted to the channel your team watches.
WhatsApp
Clients keep their visual on WhatsApp and reply to your team there.
Gmail
Request notifications with the visual inline, ready to answer.
Calendly
Clients book the consultation right after they keep their visual.

Walkthrough

Request a walkthrough on your own projects.

See beform on the rooms, facades and gardens your clients actually send you. No slides, no sample kitchen.

01You send your website and a line on what you sell.
02Edvin prepares visuals from three of your own projects.
03Thirty minutes together on the result, the request flow and the setup.

Edvin KarlssonPartner, beform

Tell us where to start

Edvin replies within one working day with a time and what to send.

FAQ

Questions about the platform.

Yes. beform locks the geometry: walls, windows, doors, ceiling and camera stay exactly as photographed. Only surfaces, cabinetry, fittings, colours and lighting change. The client recognises their space immediately.

See beform on your own client photo.

Upload one photo in the demo and watch it form. Or book thirty minutes and we will run it on three of your real projects.

Try the demo Book a call

The visual layer of your sales.

Sales stall between imagination and quote.

One platform, three products.

Showroom

Studio

System

From a photo to a project request in five steps.

Capture

Form

Refine

Qualify