With your consent, Google and Microsoft analyze your visit and may also use the data for their own purposes. Privacy notice

Skip to content

Platform

The visual layer of your sales.

Showroom on your website, Studio in consultation, System behind both. beform shows clients their finished kitchen, bathroom, facade or garden in their own space, and carries that decision into your sales.

Try the demoBook a call
AI illustration. A carpeted living room rendered with oak parquet, plaster walls and a lime-washed ceiling
BeforeAfterExample
  • Your kitchenFormed in 41 s
    Keep my visual

    Showroom

  • v3

    Studio

  • Catalog142 finishes
    Requests3 newCRMSynced
    • LMPrivate clientKitchen · 2 min ago
    • HBBusinessFacade · 9 min ago
    • SRPrivate clientBathroom · 26 min ago

    System

Why

Sales stall between imagination and quote.

Why beform closes the gap

  1. Clients cannot describe what they want.

    Modern. Warm. Like the neighbors. Every brief is a guess and every guess costs a meeting.

  2. Consultants explain for free.

    The first hour of every appointment is discovery. Unpaid, unrepeatable, and it happens before anyone has decided anything.

  3. Offers get compared on price.

    When nothing else is visible, the number is all there is to compare. The cheaper quote wins even when it should not.

What

One platform, three products.

The Showroom qualifies on your website, the Studio closes in consultation and the System makes both yours. Use one, or run all three on the same visual.

How it works

From a photo to a project request in five steps.

No app to install. No plans to read. The client does what they already do with their phone, and your team receives a decision.

The full process

  1. Living room

    Photo added

    Capture

    A photo the client already has.

  2. Formed in 41 s

    Form

    Their own space, formed in under a minute.

  3. v3

    Floor · Natural oak

    Refine

    Materials changed one at a time.

  4. New request

    Qualified
    Area
    Living room
    Direction
    Warm natural
    Contact
    A. Roth

    Sent to CRM

    Qualify

    A request with the picture attached.

  5. v2
    v3

    Expert recommendation. Warm the wall tone half a step.

    SBS. Brunner Hand over

    Continue

    The conversation starts from a decision.

Examples

The same photo, formed.

Walls, windows and light stay where they were. Only what the work would change, changes. Pick an area and watch the old photo become the new space.

AI illustration. A dated oak kitchen rendered with matte sage fronts, a quartz worktop and oak flooring
BeforeAfterExample

Kitchen · 1990s apartment kitchen

beform Engine

Under the hood

Built to keep the room and change the rest.

Behind every visual sits the beform Engine, a geometry lock that keeps the photographed space and a quality layer that every render passes before a client sees it.

How the technology works
AI illustration. The formed living room with the traced walls, ceiling line and window of the original photo still in placeExample
beform EngineGeometry locked
The beform Engine
One engine in seven parts, from reading the photo to the finished request, routed as Ultra, Pro or Fast.
Geometry lock
Walls, windows, doors and camera stay where they were photographed. Only what the work changes, changes.
Quality layer
Material boundaries per area, and an automatic check of every render before a client sees it.
Data, security and AI labeling
Data stored in Zurich, encryption, retention set out in the contract, no training on your data, and every visual labeled as AI-generated. EU AI Act ready.
Integrations

Requests flow where your team already works.

27 connections for CRMs, automation, websites, marketing and communication. HubSpot, Pipedrive and Salesforce connect in your portal, and a signed webhook reaches every other system, directly or through Zapier and Make.

Ask about your setup

CRM and sales

Requests become contacts, leads and deals.

  • HubSpot

    Creates or updates the contact and adds a deal or a note, with links to the visual.

  • Salesforce

    A lead per request through Web-to-Lead, details and links in the fields you map.

  • Pipedrive

    A person and a deal in the stage you choose, or a lead, with a note linking the visual.

  • Zoho CRM

    Through Zapier, Make or the signed webhook, or set up by beform.

  • Microsoft Dynamics 365

    Through the signed webhook, Zapier or Make, or set up by beform.

  • monday.com

    Through Zapier, Make or the signed webhook, or set up by beform.

  • Bexio

    Through Zapier, Make or the signed webhook, or set up by beform.

  • Odoo

    Through the signed webhook, Zapier or Make, or set up by beform.

Automation

Route every request wherever your process needs it.

  • Zapier

    Connected through the signed webhook, with a step-by-step guide in your portal.

  • Make

    A custom webhook starts your scenario, with a step-by-step guide in your portal.

  • n8n

    A webhook node starts your workflow from each signed request.

  • Airtable

    A record per request, through Zapier or Make.

  • Google Sheets

    A row per request through Zapier or Make, for teams that sell from a sheet.

  • Webhooks

    A signed HTTPS POST per request, retried, with every field and links to the visual.

Websites

The Showroom runs on the site you already have.

  • WordPress

    One script tag on any page, or a hosted page on your domain.

  • Webflow

    Place the Showroom in any section with an embed element.

  • Shopify

    A Showroom page in your theme, placed with the embed script.

  • Squarespace

    Add the Showroom with a code block on any page.

  • Wix

    Embed the Showroom with a custom code element.

  • Framer

    Drop the Showroom into a page with an embed component.

Marketing and analytics

Measure the flow and feed your campaigns.

  • Google AnalyticsPlanned

    Uploads, directions and requests as events in GA4.

  • Google Tag ManagerPlanned

    Every step of the flow pushed to the data layer.

  • Google AdsPlanned

    Qualified requests sent back as conversions for bidding.

  • MetaPlanned

    Requests reported as conversions for your Meta campaigns.

  • Mailchimp

    Contacts reach the audience you choose, through Zapier or Make.

  • Brevo

    Contacts and their chosen direction reach Brevo through Zapier or Make.

Communication

Tell the team, answer the client.

  • Slack

    A message in your sales channel for every new request, through Zapier or Make.

  • Microsoft Teams

    New requests posted to the channel your team watches, through Zapier or Make.

  • WhatsApp

    A message to your team for every new request, through Zapier or Make.

  • Gmail

    Every request by email to your team, whatever else you connect.

  • Calendly

    Clients book the consultation right after they keep their visual.

Walkthrough

Request a walkthrough on your own projects.

See beform on the rooms, facades and gardens your clients actually send you. No slides, no sample kitchen.

  1. 01You send your website and a line on what you sell.
  2. 02Edvin prepares visuals from three of your own projects.
  3. 03Thirty minutes together on the result, the request flow and the setup.
Edvin Karlsson, Partner, beformEdvin KarlssonPartner, beform

Tell us where to start

Edvin replies within one working day with a time and what to send.

We process your details as described in our privacy notice.

FAQ

Questions about the platform.

Yes. beform locks the geometry: walls, windows, doors, ceiling and camera stay exactly as photographed. Only surfaces, cabinetry, fittings, colors and lighting change. The client recognizes their space immediately.

See beform on your own client photo.

Upload one photo in the demo and watch it form. Or book thirty minutes and we will run it on three of your real projects.

Try the demoBook a call