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beform, or a general AI tool?

Short answer: a general AI app makes a picture for the person typing. beform keeps the client's room as photographed, changes only the surfaces and finishes your company sells, and hands your team a qualified request. Set up on your own content and rules, with every visual checked automatically before anyone sees it.

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Compared on this page

  • ChatGPT
  • Claude
  • Gemini
  • Higgsfield
  • Midjourney
  • beform
See the comparison

A general AI app

One person writes a prompt and gets a picture.

Illustration. With nothing holding the geometry, what comes back can be another room: other proportions, the window on the other side, a different crop.

Then, by hand

  • Check that it is still their room, then send it
  • Ask for their name, email and project
  • Type the request into your CRM

beform Showroom

Your client uploads a photo. Your team gets a request.

The client's own kitchen. Same camera, same window, same proportions, with surfaces and finishes from your range.

Arrives with the request

  • The photo and the chosen direction
  • Name, email and the details you ask for
  • Delivered by email, webhook or into your CRM

Both visuals are AI illustrations.

Illustration. On the left, one person asks a general AI app to renovate a kitchen and gets a picture of a room that is not the one in the photo, then handles everything after it by hand. On the right, a client uses the beform Showroom on a company website and sees their own kitchen with the walls, window and proportions kept, and the company receives a qualified request.
Quality and control

Making a picture is easy. Being right is the work.

beform reads the room before it changes anything, works from the content your company gave it and follows the standards of the trade and the rules you set. Every render is checked automatically before anyone sees it, and labeled as AI in the picture and in the file.

  • The room

    The room is detected and kept

    beform works out what the photograph actually shows, then protects it. Only surfaces and finishes change.

    • Walls, ceiling and proportions unchanged
    • Windows, doors and fixtures where they are
    • The camera and the daylight as photographed
    • Only surfaces, cabinetry and fittings change

  • The surfaces

    Materials are adjusted to the surface they sit on

    A finish is not pasted over a picture. It is scaled, lit and reflected for the surface it lands on, in the light of that room.

    • Tile and plank sizes true to the surface
    • Joints and edges that follow the room
    • Reflections and shadows from the same light
    • Fronts, worktops and floors read as one job

  • Your content

    beform knows what your company sells

    Your own material is digested once at setup, so the options a client sees are options you can deliver.

    • Your ranges and your finishes
    • The words you use for your styles
    • The areas and trades you sell
    • Your prices, where you have them set up

  • The standards

    Your rules and the standards of the trade

    The standards of the area and the trade sit in the setup, your own rules go on top, and every render is checked automatically before anyone sees it.

    • What may never change, written into the setup
    • Area rules, such as no shower tiles in a kitchen
    • Every render checked automatically before it is shown
    • The same standard for every client and consultant

Without a setup

A general AI app is a product you prompt, not a setup built for your company. It has no catalog of your products, no rules about what may never change and no check before it answers, so every prompt starts again and the result depends on who wrote it.

The beform Engine, on image models from OpenAI and Google. A visual is an illustration of a direction, never a plan, a measurement or a quote.

Side by side

Everything around the model, aspect by aspect.

The marks show what each option is designed for, not how good its pictures are. For one picture, all three can look convincing. The difference is whether the room, your products and your rules survive every render, and what has to happen around the picture.

What the marks mean

  • Included
  • With your setup or an add-on
  • Possible with your own work
  • Not designed for it
Your clients' experience

  • A photo upload on your own website

    AI chat
    Possible with your own work. Only as your own developer project on a model API
    Image apps
    Not designed for it. Used inside the app, under its brand
    beform
    Included. Showroom on your website or a subdomain, on any phone

  • Nothing for your client to write

    AI chat
    Not designed for it. Results start from a written request
    Image apps
    Not designed for it. Results start from a prompt or a preset
    beform
    Included. Photo, area and direction, with no account to create
Quality on every render

  • The room read before anything changes

    AI chat
    Possible with your own work. Whatever the model takes from your words
    Image apps
    Possible with your own work. Whatever the model takes from your words
    beform
    Included. Surfaces, openings and fixtures found first, then kept

  • Walls, windows and fixtures kept as photographed

    AI chat
    Possible with your own work. Asked for in each prompt and checked by eye
    Image apps
    Possible with your own work. Asked for in each prompt and checked by eye
    beform
    Included. Geometry lock in every render instruction

  • Materials adjusted to the surface they sit on

    AI chat
    Possible with your own work. Described in words and judged by eye
    Image apps
    Possible with your own work. Described in words and judged by eye
    beform
    Included. Scale, light and reflections follow the room

  • Rules per area, such as no shower tiles in a kitchen

    AI chat
    Possible with your own work. Written into each prompt
    Image apps
    Possible with your own work. Written into each prompt
    beform
    Included. Material boundaries for each area

  • The same standard, whoever uses it

    AI chat
    Possible with your own work. Depends on who writes the prompt
    Image apps
    Possible with your own work. Depends on who writes the prompt
    beform
    Included. Tested directions, every result checked the same way
Your content, your products, your rules

  • Your real materials and ranges as options

    AI chat
    Possible with your own work. Described or uploaded as references each time
    Image apps
    Possible with your own work. Described or uploaded as references each time
    beform
    With your setup or an add-on. From your range or your full product catalog

  • Your ranges, finishes and style words learned once

    AI chat
    Possible with your own work. Pasted in or uploaded with every request
    Image apps
    Possible with your own work. Pasted in or uploaded with every request
    beform
    Included. Digested at setup and used in every render

  • Style directions named the way you sell them

    AI chat
    Possible with your own work. Kept by whoever writes the prompts
    Image apps
    Possible with your own work. Kept by whoever runs the app
    beform
    Included. Your areas and directions in every setup

  • Rules about what may never change

    AI chat
    Possible with your own work. Repeated in every prompt
    Image apps
    Possible with your own work. Repeated in every prompt
    beform
    Included. Fixed in your setup, applied to every render

  • Only finishes your company can actually build

    AI chat
    Possible with your own work. Your range pasted in and checked by you
    Image apps
    Possible with your own work. Your range pasted in and checked by you
    beform
    Included. Options come from your own range

  • A price range beside the client's visual

    AI chat
    Not designed for it.
    Image apps
    Not designed for it.
    beform
    With your setup or an add-on. From your own prices, with the Pricing and estimates add-on

  • Your brand on every screen

    AI chat
    Not designed for it. The provider's own interface
    Image apps
    Not designed for it. The provider's own interface
    beform
    Included. Your colors, your typeface, your domain
Leads and sales

  • Contact captured together with the picture

    AI chat
    Not designed for it. Makes an image, not a request
    Image apps
    Not designed for it. Makes an image, not a request
    beform
    Included. Asked for when the client wants to keep the visual

  • A request with photo, direction and details

    AI chat
    Not designed for it.
    Image apps
    Not designed for it.
    beform
    Included. Photo, area, direction, versions and answers together

  • An alert to your team and a confirmation to the client

    AI chat
    Not designed for it.
    Image apps
    Not designed for it.
    beform
    Included. Both sent the moment a request arrives

  • Delivered by email, webhook or into your CRM

    AI chat
    Possible with your own work. Copied across by hand
    Image apps
    Possible with your own work. Copied across by hand
    beform
    Included. Email or webhook in every setup, CRM as an option

  • Events for your analytics

    AI chat
    Not designed for it.
    Image apps
    Not designed for it.
    beform
    With your setup or an add-on. Uploads, directions and requests as events, with a dashboard as an option
Consultants in the meeting

  • Refine the client's own picture live

    AI chat
    Possible with your own work. One request at a time
    Image apps
    Possible with your own work. One request at a time
    beform
    With your setup or an add-on. The Studio, with Pro for consultants

  • Versions side by side, the chosen one marked

    AI chat
    Possible with your own work. Compared by hand
    Image apps
    Possible with your own work. Compared by hand
    beform
    With your setup or an add-on. Every change kept as a version

  • The chosen visual handed into the offer

    AI chat
    Possible with your own work. Downloaded and inserted by hand
    Image apps
    Possible with your own work. Downloaded and inserted by hand
    beform
    With your setup or an add-on. The visual in your offer PDF, included in Pro for consultants

  • Clients, leads and consultants in one place

    AI chat
    Possible with your own work. Seats depend on the plan, leads live elsewhere
    Image apps
    Possible with your own work. Seats depend on the plan, leads live elsewhere
    beform
    With your setup or an add-on. Team management in Pro for consultants
Marketing

  • Everyday images and copy for posts

    AI chat
    Included. Strong for text and one-off images
    Image apps
    Included. Made for creating images
    beform
    Not designed for it. Not what beform is for

  • A showroom on your website for campaigns to point to

    AI chat
    Not designed for it.
    Image apps
    Not designed for it.
    beform
    Included. The Showroom answers at any hour

  • Before and after material from your own requests

    AI chat
    Possible with your own work. Pictures from a prompt, not from your projects
    Image apps
    Possible with your own work. Pictures from a prompt, not from your projects
    beform
    Included. Every render kept with its before, to publish with the AI label

  • Landing pages and ads that open the showroom

    AI chat
    Possible with your own work. Built and connected by your team
    Image apps
    Possible with your own work. Built and connected by your team
    beform
    With your setup or an add-on. A page per trade with the showroom preset to that area
Infrastructure and operations

  • Hosting and storage for a public flow

    AI chat
    Possible with your own work. The app is run for you, a public flow around it is yours
    Image apps
    Not designed for it. Made for use inside the app
    beform
    Included. On your own environment or hosted by beform

  • Rate limits and abuse protection on a public page

    AI chat
    Possible with your own work. Yours to build and watch
    Image apps
    Not designed for it. Made for use inside the app
    beform
    Included. Limits and input checks on every request

  • A spending cap per account

    AI chat
    Possible with your own work. Depends on the plan and settings you choose
    Image apps
    Possible with your own work. Depends on the plan and settings you choose
    beform
    Included. A cap you set, with alerts at 80 and 100 percent

  • Kept working when models change

    AI chat
    Possible with your own work. Prompts and flows tested again by you
    Image apps
    Possible with your own work. Prompts and presets tested again by you
    beform
    Included. Engines kept current, every result checked the same way

  • The right engine for each moment

    AI chat
    Possible with your own work. Model choice depends on the app and plan
    Image apps
    Possible with your own work. Model choice depends on the app and plan
    beform
    Included. Ultra, Pro or Fast, chosen per surface
Trust and compliance

  • A visible AI label your clients see

    AI chat
    Possible with your own work. Labeling for your clients is yours to handle
    Image apps
    Possible with your own work. Labeling for your clients is yours to handle
    beform
    Included. On live visuals, with a link to the AI notice

  • AI marking inside the image file

    AI chat
    Possible with your own work. Varies by provider, check what survives editing
    Image apps
    Possible with your own work. Varies by provider, check what survives editing
    beform
    Included. IPTC metadata marks delivered images as AI-generated

  • An AI notice your clients can read

    AI chat
    Possible with your own work. Yours to write and publish
    Image apps
    Possible with your own work. Yours to write and publish
    beform
    Included. The AI and visualization notice, ready to link

  • Client photos kept out of model training

    AI chat
    Possible with your own work. Depends on the plan and settings you choose
    Image apps
    Possible with your own work. Depends on the plan and settings you choose
    beform
    Included. Client photos and renders are never used for training

  • Data processing terms for your website visitors

    AI chat
    Possible with your own work. Yours to work out for the plan you choose
    Image apps
    Possible with your own work. Yours to work out for the plan you choose
    beform
    Included. A data processing agreement in every contract

  • A check that the room was kept, before anyone sees it

    AI chat
    Not designed for it.
    Image apps
    Not designed for it.
    beform
    Included. Automatic, then labeled in the picture and the file

  • A Swiss contract partner

    AI chat
    Possible with your own work. Terms depend on the provider and plan you choose
    Image apps
    Possible with your own work. Terms depend on the provider and plan you choose
    beform
    Included. crue GmbH, Ennetbaden, Switzerland, under Swiss and EU data protection law
The work of doing it yourself

  • Writing, testing and maintaining prompts

    AI chat
    Possible with your own work. Ongoing, by your team
    Image apps
    Possible with your own work. Ongoing, by your team
    beform
    Included. Set up and kept current by beform

  • Building and running a website flow

    AI chat
    Possible with your own work. A development project of its own
    Image apps
    Not designed for it. Made for use inside the app
    beform
    Included. Part of the one-time project

  • Following up requests with everything attached

    AI chat
    Possible with your own work. Collected and sorted by hand
    Image apps
    Possible with your own work. Collected and sorted by hand
    beform
    Included. Requests arrive complete

Assessed on 17 September 2026 from how each product is designed and publicly described, not from tests of individual plans. Third-party products, plans and terms change often, so check the provider's current information. What beform includes depends on the setup and add-ons you choose.

ChatGPT, Claude, Gemini, Higgsfield, Midjourney, OpenAI, Google and all other product names and logos belong to their owners. beform is not affiliated with, sponsored or endorsed by any of them.

Around the model

What beform adds to the model.

The image model is the part a general AI tool gives you too. Around it sits the system: your own content and rules, the flow on your website, the request that reaches your team, the follow-up, the CRM, the campaigns and the people who keep it current.

Add-ons

The parts that were never about the picture.

Add-ons extend the same setup: leads, marketing, what beform knows about your products, integrations and service. Each one is work done inside your own setup, on your own content.

What an add-on is

With beform.
Set up inside your own setup, from your own content and rules.
Not part of a general AI app.
These are services and product work for one company, not features of a product you prompt.

Leads and sales

  • Second Look

    Your quotes that went quiet, seen again, each with the client's own room formed.

  • Lead CRM

    Every request with its photos, versions and status in one place.

  • Lead automation and follow-up

    Reminders and follow-ups so no request goes cold.

  • Appointment booking

    Clients book a consultation straight from their visual.

Marketing

  • Google Ads on the showroom

    Search campaigns that land on the showroom, not a contact form.

  • Meta Ads on the showroom

    Before and after campaigns on Instagram and Facebook.

  • Landing page per trade

    A focused page per trade with the showroom built in.

  • Outreach and cold acquisition

    We open conversations in your region with the client's own visual.

AI and product

  • AI Brain

    Your company as a brain your team works with in Claude or ChatGPT.

  • AI recommendations and consulting

    What a professional would change next, and why.

  • Pricing and estimates

    Clients see a from and to range built on measured quantities.

  • Measurements and quantities

    Estimated dimensions, a CAD-style sketch and a quantity list from the photo.

  • Floor plans and 3D

    A clean plan from photos or an existing plan, and 3D visuals from it.

  • 3D and VR

    Every visual in 3D, from a phone to a headset, and High-end 4K for your consultants.

  • 360 Rooms and tours

    Clients stand in the formed room, turn around and walk from room to room.

  • Extra language

    The showroom, emails and results in one more language.

  • Extra area set

    Another set of areas, such as gardens next to kitchens.

Integrations

  • CRM integration

    beform connects the CRM you already run, mapped to your own fields.

  • Website integration by us

    We place beform on your website, not just hand over a snippet.

  • Analytics dashboard

    Visitors, renders, requests and appointments on one screen.

Service

  • Training workshop

    Half a day with your team on selling with the picture.

  • Priority support

    Answers within four working hours and a direct line.

Every add-on is built on the same content and rules as your setup, so one add-on never contradicts what another already knows. A general AI app has no setup to extend, which is why some add-ons put your setup inside the apps your team already uses.

What each one costs
Fair to say

When a general AI tool is all you need.

Not every picture has to sell. For these jobs a general AI tool is often the simpler choice, and the two work well side by side.

A general AI tool is enough for

  • One-off inspiration for yourself
  • Internal mood boards before a brief
  • A single image for a post, labeled as AI
  • Texts, summaries and ideas around your projects

beform is built for

  • Clients seeing their own space on your website
  • Requests that arrive with the picture attached
  • Consultants refining a visual in the meeting
  • The same standard for every client, consultant and location
FAQ

Questions about beform and general AI.

beform does not run inside ChatGPT or any other chat app. It works with models from OpenAI and Google through their developer interfaces. The images come from three engines: Ultra on OpenAI GPT Image, Pro on Google Nano Banana Pro at 2K and Fast on Google Nano Banana at 1K. beform adds the instructions, rules, flow, labels and the automatic check around them. beform is not affiliated with OpenAI or Google.

See the difference with a photo of your own.

Upload a photo in the demo and follow the flow your clients would see. Or book a call and bring the questions a general AI tool left open.

Try the demoBook a call