Can't I just prompt it myself?

You can, and for a single image that may be all you need. Selling with pictures asks for more: prompts that keep walls, windows and fixtures in place for every client, your materials and brand, an upload flow on your website, contact capture, requests delivered to your team, labels and notices, and someone who keeps it all working as models change. beform sets that up as a one-time project and keeps the engines and rules current after go-live.

Are beform's images better than a general AI tool's?

Not necessarily on a single image, because both can use strong models. The difference is consistency: beform instructs every render to keep camera, walls, windows and fixtures as photographed, limits materials per area and tests each engine against the same standards. Any visual, from beform or elsewhere, is an illustration for deciding a direction, not a plan or a quote.

What happens when models change?

Each engine points to a model that beform can replace without rebuilding your setup. A newer model joins only when it passes the same review standards per area: proportion, light, reflections, seams and edges. Your Showroom, directions, rules and request flow stay as they are. If a change affects usage rates, beform tells you before it applies.

Who owns the images and the leads?

Requests, client photos and your catalog are your company's data. For your Showroom your company is the controller, and beform processes the data for you under a data processing agreement. Client photos and renders are never used to train models. You may use the visuals in your own sales and marketing as AI-generated illustrations. They are not exclusive, and the details are set out in your contract.

Can we keep using ChatGPT, Claude or Midjourney as well?

Yes. A general AI tool stays useful for texts, ideas, internal mood boards and one-off images. beform covers the moments where a client, a request or an offer is involved. Whatever the source, label an image as AI-generated wherever it could be taken for a photograph.

Compare

beform, or a general AI tool?

Short answer: a general AI tool makes an image for the person using it. beform is a visual sales platform built around image models from OpenAI and Google, so a client's photo becomes a qualified request for your company.

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Compared on this page

ChatGPT
Claude
Gemini
Higgsfield
Midjourney
beform

See the comparison

Illustration. On the left, one person asks a general AI app for a renovated kitchen and handles everything after the image by hand. On the right, a client uses the beform Showroom on a company website, sees their kitchen formed and keeps it, and the company receives a qualified request.

Side by side

Everything around the model, aspect by aspect.

The marks show what each option is designed for, not how good its images are. For a single image, all three can look convincing. The difference is everything that has to happen around it.

What the marks mean

Included
With your setup or an add-on
Possible with your own work
Not designed for it

beform compared with general AI chat and AI image apps, grouped by aspect
Aspect	General AI chat ChatGPT Claude Gemini	AI image apps Higgsfield Midjourney	beformVisual sales platform
Your clients' experience
A photo upload on your own website	Possible with your own work. Only as your own developer project on a model API	Not designed for it. Used inside the app, under its brand	Included. Showroom on your website or a subdomain, on any phone
Nothing for your client to write	Not designed for it. Results start from a written request	Not designed for it. Results start from a prompt or a preset	Included. Photo, area and direction, with no account to create
Consistent quality
Walls, windows and fixtures kept as photographed	Possible with your own work. Asked for in each prompt and checked by eye	Possible with your own work. Asked for in each prompt and checked by eye	Included. Geometry lock in every render instruction
Rules per area, such as no shower tiles in a kitchen	Possible with your own work. Written into each prompt	Possible with your own work. Written into each prompt	Included. Material boundaries for each area
The same standard, whoever uses it	Possible with your own work. Depends on who writes the prompt	Possible with your own work. Depends on who writes the prompt	Included. Tested directions, reviewed against the same standards
Your products and brand
Your real materials and ranges as options	Possible with your own work. Described or uploaded as references each time	Possible with your own work. Described or uploaded as references each time	With your setup or an add-on. From your range or your full product catalog
Style directions named the way you sell them	Possible with your own work. Kept by whoever writes the prompts	Possible with your own work. Kept by whoever runs the app	Included. Your areas and directions in every setup
Your brand on every screen	Not designed for it. The provider's own interface	Not designed for it. The provider's own interface	Included. Your colours, your typeface, your domain
Leads and sales
Contact captured together with the picture	Not designed for it. Makes an image, not a request	Not designed for it. Makes an image, not a request	Included. Asked for when the client wants to keep the visual
A request with photo, direction and details	Not designed for it.	Not designed for it.	Included. Photo, area, direction, versions and answers together
Delivered by email, webhook or into your CRM	Possible with your own work. Copied across by hand	Possible with your own work. Copied across by hand	Included. Email or webhook in every setup, CRM as an option
Events for your analytics	Not designed for it.	Not designed for it.	With your setup or an add-on. Uploads, directions and requests as events, with a dashboard as an option
Consultants in the meeting
Refine the client's own picture live	Possible with your own work. One request at a time	Possible with your own work. One request at a time	With your setup or an add-on. The Studio, with Pro for consultants
Versions side by side, the chosen one marked	Possible with your own work. Compared by hand	Possible with your own work. Compared by hand	With your setup or an add-on. Every change kept as a version
The chosen visual handed into the offer	Possible with your own work. Downloaded and inserted by hand	Possible with your own work. Downloaded and inserted by hand	With your setup or an add-on. Handover to the offer, with the materials listed
Clients, leads and consultants in one place	Possible with your own work. Seats depend on the plan, leads live elsewhere	Possible with your own work. Seats depend on the plan, leads live elsewhere	With your setup or an add-on. Team management in Pro for consultants
Marketing
Everyday images and copy for posts	Included. Strong for text and one-off images	Included. Made for creating images	Not designed for it. Not what beform is for
A showroom on your website for campaigns to point to	Not designed for it.	Not designed for it.	Included. The Showroom answers at any hour
Landing pages and ads that open the showroom	Possible with your own work. Built and connected by your team	Possible with your own work. Built and connected by your team	With your setup or an add-on. A page per trade with the showroom preset to that area
Infrastructure and operations
Hosting and storage for a public flow	Possible with your own work. The app is run for you, a public flow around it is yours	Not designed for it. Made for use inside the app	Included. On your own environment or hosted by beform
Rate limits and abuse protection on a public page	Possible with your own work. Yours to build and watch	Not designed for it. Made for use inside the app	Included. Limits and input checks on every request
A spending cap per account	Possible with your own work. Depends on the plan and settings you choose	Possible with your own work. Depends on the plan and settings you choose	Included. Renders pause at the cap agreed with you
Kept working when models change	Possible with your own work. Prompts and flows tested again by you	Possible with your own work. Prompts and presets tested again by you	Included. A new engine joins only after it passes review
The right engine for each moment	Possible with your own work. Model choice depends on the app and plan	Possible with your own work. Model choice depends on the app and plan	Included. Ultra, Pro or Fast, chosen per surface
Trust and compliance
A visible AI label your clients see	Possible with your own work. Labelling for your clients is yours to handle	Possible with your own work. Labelling for your clients is yours to handle	Included. On live visuals, with a link to the AI notice
AI marking inside the image file	Possible with your own work. Varies by provider, check what survives editing	Possible with your own work. Varies by provider, check what survives editing	Included. IPTC metadata marks delivered images as AI-generated
An AI notice your clients can read	Possible with your own work. Yours to write and publish	Possible with your own work. Yours to write and publish	Included. The AI and visualisation notice, ready to link
Client photos kept out of model training	Possible with your own work. Depends on the plan and settings you choose	Possible with your own work. Depends on the plan and settings you choose	Included. Client photos and renders are never used for training
Data processing terms for your website visitors	Possible with your own work. Yours to work out for the plan you choose	Possible with your own work. Yours to work out for the plan you choose	Included. A data processing agreement in every contract
Setup reviewed by people before go-live	Not designed for it.	Not designed for it.	Included. Styles, materials and sample renders checked by hand
A Swiss contract partner	Possible with your own work. Terms depend on the provider and plan you choose	Possible with your own work. Terms depend on the provider and plan you choose	Included. crue GmbH, Zurich, under Swiss and EU data protection law
The work of doing it yourself
Writing, testing and maintaining prompts	Possible with your own work. Ongoing, by your team	Possible with your own work. Ongoing, by your team	Included. Set up and kept current by beform
Building and running a website flow	Possible with your own work. A development project of its own	Not designed for it. Made for use inside the app	Included. Part of the one-time project
Following up requests with everything attached	Possible with your own work. Collected and sorted by hand	Possible with your own work. Collected and sorted by hand	Included. Requests arrive complete

Your clients' experience

A photo upload on your own website
AI chat
Possible with your own work. Only as your own developer project on a model API
Image apps
Not designed for it. Used inside the app, under its brand
beform
Included. Showroom on your website or a subdomain, on any phone
Nothing for your client to write
AI chat
Not designed for it. Results start from a written request
Image apps
Not designed for it. Results start from a prompt or a preset
beform
Included. Photo, area and direction, with no account to create

Consistent quality

Walls, windows and fixtures kept as photographed
AI chat
Possible with your own work. Asked for in each prompt and checked by eye
Image apps
Possible with your own work. Asked for in each prompt and checked by eye
beform
Included. Geometry lock in every render instruction
Rules per area, such as no shower tiles in a kitchen
AI chat
Possible with your own work. Written into each prompt
Image apps
Possible with your own work. Written into each prompt
beform
Included. Material boundaries for each area
The same standard, whoever uses it
AI chat
Possible with your own work. Depends on who writes the prompt
Image apps
Possible with your own work. Depends on who writes the prompt
beform
Included. Tested directions, reviewed against the same standards

Your products and brand

Your real materials and ranges as options
AI chat
Possible with your own work. Described or uploaded as references each time
Image apps
Possible with your own work. Described or uploaded as references each time
beform
With your setup or an add-on. From your range or your full product catalog
Style directions named the way you sell them
AI chat
Possible with your own work. Kept by whoever writes the prompts
Image apps
Possible with your own work. Kept by whoever runs the app
beform
Included. Your areas and directions in every setup
Your brand on every screen
AI chat
Not designed for it. The provider's own interface
Image apps
Not designed for it. The provider's own interface
beform
Included. Your colours, your typeface, your domain

Leads and sales

Contact captured together with the picture
AI chat
Not designed for it. Makes an image, not a request
Image apps
Not designed for it. Makes an image, not a request
beform
Included. Asked for when the client wants to keep the visual
A request with photo, direction and details
AI chat
Not designed for it.
Image apps
Not designed for it.
beform
Included. Photo, area, direction, versions and answers together
Delivered by email, webhook or into your CRM
AI chat
Possible with your own work. Copied across by hand
Image apps
Possible with your own work. Copied across by hand
beform
Included. Email or webhook in every setup, CRM as an option
Events for your analytics
AI chat
Not designed for it.
Image apps
Not designed for it.
beform
With your setup or an add-on. Uploads, directions and requests as events, with a dashboard as an option

Consultants in the meeting

Refine the client's own picture live
AI chat
Possible with your own work. One request at a time
Image apps
Possible with your own work. One request at a time
beform
With your setup or an add-on. The Studio, with Pro for consultants
Versions side by side, the chosen one marked
AI chat
Possible with your own work. Compared by hand
Image apps
Possible with your own work. Compared by hand
beform
With your setup or an add-on. Every change kept as a version
The chosen visual handed into the offer
AI chat
Possible with your own work. Downloaded and inserted by hand
Image apps
Possible with your own work. Downloaded and inserted by hand
beform
With your setup or an add-on. Handover to the offer, with the materials listed
Clients, leads and consultants in one place
AI chat
Possible with your own work. Seats depend on the plan, leads live elsewhere
Image apps
Possible with your own work. Seats depend on the plan, leads live elsewhere
beform
With your setup or an add-on. Team management in Pro for consultants

Marketing

Everyday images and copy for posts
AI chat
Included. Strong for text and one-off images
Image apps
Included. Made for creating images
beform
Not designed for it. Not what beform is for
A showroom on your website for campaigns to point to
AI chat
Not designed for it.
Image apps
Not designed for it.
beform
Included. The Showroom answers at any hour
Landing pages and ads that open the showroom
AI chat
Possible with your own work. Built and connected by your team
Image apps
Possible with your own work. Built and connected by your team
beform
With your setup or an add-on. A page per trade with the showroom preset to that area

Infrastructure and operations

Hosting and storage for a public flow
AI chat
Possible with your own work. The app is run for you, a public flow around it is yours
Image apps
Not designed for it. Made for use inside the app
beform
Included. On your own environment or hosted by beform
Rate limits and abuse protection on a public page
AI chat
Possible with your own work. Yours to build and watch
Image apps
Not designed for it. Made for use inside the app
beform
Included. Limits and input checks on every request
A spending cap per account
AI chat
Possible with your own work. Depends on the plan and settings you choose
Image apps
Possible with your own work. Depends on the plan and settings you choose
beform
Included. Renders pause at the cap agreed with you
Kept working when models change
AI chat
Possible with your own work. Prompts and flows tested again by you
Image apps
Possible with your own work. Prompts and presets tested again by you
beform
Included. A new engine joins only after it passes review
The right engine for each moment
AI chat
Possible with your own work. Model choice depends on the app and plan
Image apps
Possible with your own work. Model choice depends on the app and plan
beform
Included. Ultra, Pro or Fast, chosen per surface

Trust and compliance

A visible AI label your clients see
AI chat
Possible with your own work. Labelling for your clients is yours to handle
Image apps
Possible with your own work. Labelling for your clients is yours to handle
beform
Included. On live visuals, with a link to the AI notice
AI marking inside the image file
AI chat
Possible with your own work. Varies by provider, check what survives editing
Image apps
Possible with your own work. Varies by provider, check what survives editing
beform
Included. IPTC metadata marks delivered images as AI-generated
An AI notice your clients can read
AI chat
Possible with your own work. Yours to write and publish
Image apps
Possible with your own work. Yours to write and publish
beform
Included. The AI and visualisation notice, ready to link
Client photos kept out of model training
AI chat
Possible with your own work. Depends on the plan and settings you choose
Image apps
Possible with your own work. Depends on the plan and settings you choose
beform
Included. Client photos and renders are never used for training
Data processing terms for your website visitors
AI chat
Possible with your own work. Yours to work out for the plan you choose
Image apps
Possible with your own work. Yours to work out for the plan you choose
beform
Included. A data processing agreement in every contract
Setup reviewed by people before go-live
AI chat
Not designed for it.
Image apps
Not designed for it.
beform
Included. Styles, materials and sample renders checked by hand
A Swiss contract partner
AI chat
Possible with your own work. Terms depend on the provider and plan you choose
Image apps
Possible with your own work. Terms depend on the provider and plan you choose
beform
Included. crue GmbH, Zurich, under Swiss and EU data protection law

The work of doing it yourself

Writing, testing and maintaining prompts
AI chat
Possible with your own work. Ongoing, by your team
Image apps
Possible with your own work. Ongoing, by your team
beform
Included. Set up and kept current by beform
Building and running a website flow
AI chat
Possible with your own work. A development project of its own
Image apps
Not designed for it. Made for use inside the app
beform
Included. Part of the one-time project
Following up requests with everything attached
AI chat
Possible with your own work. Collected and sorted by hand
Image apps
Possible with your own work. Collected and sorted by hand
beform
Included. Requests arrive complete

Assessed on 17 September 2026 from how each product is designed and publicly described, not from tests of individual plans. Third-party products, plans and terms change often, so check the provider's current information. What beform includes depends on the setup and add-ons you choose.

ChatGPT, Claude, Gemini, Higgsfield, Midjourney, OpenAI, Google and all other product names and logos belong to their owners. beform is not affiliated with, sponsored or endorsed by any of them.

Around the model

What beform adds to the model.

The image model is the part a general AI tool gives you too. Everything around it is what a company would otherwise build, run and keep current itself.

The model
Image models from OpenAI and Google
Three engines behind one interface, chosen per surface.
- UltraOpenAI GPT Image
- ProGoogle Nano Banana Pro, 2K
- FastGoogle Nano Banana, 1K
A flow for your clients
A photo upload on your website that works on any phone, with no prompt to write and no account to create.
Rules that hold
Walls, windows and fixtures kept as photographed, material boundaries per area and directions tested before go-live.
Your products and brand
Your ranges as materials, your style directions, your colours and your domain on every screen.
Requests, not only images
Contact, photo, direction and versions together, delivered by email, webhook or into your CRM.
The Studio in the meeting
Consultants refine the client's picture live, compare versions and hand the chosen one into the offer.
Running it
Hosting on your environment or by beform, rate limits, a usage cap per account and engines kept current.
Labels and notices
Visible labels, IPTC metadata and an AI notice for your clients. Built for the transparency rules of the EU AI Act.
People behind it
Your setup reviewed by hand before go-live, with a Swiss company as your contract partner.
The model
Image models from OpenAI and Google
Three engines behind one interface, chosen per surface.
- UltraOpenAI GPT Image
- ProGoogle Nano Banana Pro, 2K
- FastGoogle Nano Banana, 1K

Fair to say

When a general AI tool is all you need.

Not every picture has to sell. For these jobs a general AI tool is often the simpler choice, and the two work well side by side.

A general AI tool is enough for

One-off inspiration for yourself
Internal mood boards before a brief
A single image for a post, labelled as AI
Texts, summaries and ideas around your projects

beform is built for

Clients seeing their own space on your website
Requests that arrive with the picture attached
Consultants refining a visual in the meeting
The same standard for every client, consultant and location

FAQ

Questions about beform and general AI.

beform does not run inside ChatGPT or any other chat app. It works with models from OpenAI and Google through their developer interfaces. The images come from three engines: Ultra on OpenAI GPT Image, Pro on Google Nano Banana Pro at 2K and Fast on Google Nano Banana at 1K. beform adds the instructions, rules, flow, labels and review around them. beform is not affiliated with OpenAI or Google.

See the difference with a photo of your own.

Upload a photo in the demo and follow the flow your clients would see. Or book a call and bring the questions a general AI tool left open.

Try the demo Book a call

beform, or a general AI tool?

Everything around the model, aspect by aspect.

What beform adds to the model.

A flow for your clients

Rules that hold

Your products and brand

Requests, not only images

The Studio in the meeting

Running it

Labels and notices

People behind it

When a general AI tool is all you need.

Questions about beform and general AI.

See the difference with a photo of your own.