What changes when clients can see it.
Nine example scenarios across Switzerland, the United Kingdom and the United States, each based on how a company of that trade, size and region uses beform. They are illustrations, not named customers, and every figure is modeled with the planning assumptions of the return calculator.
Example scenarioGeneral contractor · Zurich region
The site visit starts from a chosen picture.
- appointments a year, modeled
- +41
- projects a year, modeled
- +5.1
- revenue a year, modeled
- +CHF 430k
Example scenarioKitchen studio · Surrey, UK
Showroom slots for clients who have seen their kitchen.
- appointments a year, modeled
- +45
- projects a year, modeled
- +7.9
- revenue a year, modeled
- +£276k
Example scenarioBathroom retailer and installer · Manchester, UK
Tile decisions, made on their own wall.
- appointments a year, modeled
- +68
- projects a year, modeled
- +12.8
- revenue a year, modeled
- +£378k
Example scenarioDesign-build remodeling firm · Austin, Texas
The funnel starts with their own kitchen.
- appointments a year, modeled
- +68
- projects a year, modeled
- +8.4
- revenue a year, modeled
- +$890k
Example scenarioLandscape and pool builder · Scottsdale, Arizona
The backyard they want, before the survey.
- appointments a year, modeled
- +34
- projects a year, modeled
- +4.7
- revenue a year, modeled
- +$411k
Example scenarioFacade and painting company · Bern region
The facade decision, seen from the street first.
- appointments a year, modeled
- +32
- projects a year, modeled
- +4.7
- revenue a year, modeled
- +CHF 213k
Example scenarioSun protection and window company · Lucerne region
Blinds and colors, chosen on their own facade.
- appointments a year, modeled
- +72
- projects a year, modeled
- +15.1
- revenue a year, modeled
- +CHF 212k
Example scenarioFlooring and interior finishing company · London, UK
The sample board becomes the room.
- appointments a year, modeled
- +55
- projects a year, modeled
- +11.0
- revenue a year, modeled
- +£182k
Example scenarioResidential developer · Denver, Colorado
Buyers choose a direction before the model is built.
- appointments a year, modeled
- +36
- projects a year, modeled
- +3.6
- revenue a year, modeled
- +$536k
Illustrative scenario based on how companies like this use beform. Not a named customer. Modeled with the return calculator's planning assumptions. Not measured results.
Selling projects with the picture.
One idea a month on selling projects with the picture: an example, what moves clients, and what the research says about why it works.
Sell the result before the price.
The Visual Sales Playbook, edition 2026. 35 pages for owners, sales leads and marketing leads.
- Seven chapters from the first photo to the signed offer
- Consultation script, objection responses and follow-up emails
- The research findings behind selling with the picture first
See it on your own projects.
Book thirty minutes. We run beform on three of your real client photos and model the return with your own numbers, not with an example.