What changes when clients can see it.
Nine beform customers across Switzerland, the United Kingdom and the United States. Each is described by trade, size and region. Company names are withheld at the customers’ request.
General contractor · Zurich region
Half the site visits. Twice the projects.
- site visits per closed project
- −52%
- closed projects per quarter
- 2.1×
- average project value
- +19%
Kitchen studio · Surrey, UK
Showroom slots for people who already decided.
- appointment to order conversion
- +41%
- saved per consultation
- 38 min
- average order value
- +24%
Bathroom retailer and installer · Manchester, UK
Tile decisions in one visit instead of three.
- re-selections after order
- −63%
- gross margin per project
- +27%
- instead of three to decide
- 1 visit
Design-build remodeling firm · Austin, Texas
From lead form to design retainer in nine days.
- lead to signed design retainer, from 31
- 9 days
- discovery to retainer conversion
- 2.6×
- qualified leads per month
- +33%
Landscape and pool builder · Scottsdale, Arizona
The backyard they wanted, before the survey.
- time to design deposit
- −58%
- design fee acceptance
- +31%
- directions shown per lead, from 1
- 3
Facade and painting company · Bern region
The facade decision moved from a season to a week.
- median quote to signature, from 84
- 7 days
- clients adding window upgrades
- +34%
- quote acceptance rate
- +45%
Sun protection and window company · Lucerne region
Blinds chosen in one visit, not three.
- second visits before the order
- −60%
- quotes accepted
- +29%
- median visit to order, from 31
- 12 days
Flooring and interior finishing company · London, UK
The sample board became the room.
- average order value
- +36%
- re-selections after order
- −48%
- wall and ceiling add-ons
- 2.2×
Residential developer · Denver, Colorado
Pre-sales opened before the model was built.
- earlier start to pre-sales
- 11 weeks
- reservations in the first quarter
- +41%
- rendering revision rounds
- −2
Sell the result before the price.
The Visual Sales Playbook, edition 2026. 35 pages for owners, sales leads and marketing leads.
- Seven chapters from the first photo to the signed offer
- Consultation script, objection responses and follow-up emails
- Median results across beform customers, and the research behind them
Your numbers could be the next case.
Book thirty minutes and we will run beform on three of your real projects. If it works for you, we write it up. Names withheld, as always.
