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beform Image Engine 2.1. Your client's room, kept.

A render is only useful if the client recognises their own space. Everything under the hood exists for that: the geometry stays, the materials stay within bounds and every result is checked before anyone sees it.

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The pipeline

Six stages between a photo and a visual the client trusts.

Every render takes the same path, whichever engine runs it and wherever the photo comes from.

  1. 01

    Photo

    The client's photo, exactly as it was taken.

  2. 02

    Analysis

    Walls, windows, doors, floor, ceiling and camera position are identified.

  3. 03

    Locked geometry

    Everything the work would not change is fixed in place.

  4. 04

    Render

    The chosen direction is rendered from your materials on the engine you set.

    • Proportion
    • Light
    • Reflections
    • Seams

    05

    Quality pass

    Proportion, light, reflections, seams and edges are checked.

  6. ClientOn screen
    TeamIn the CRM

    06

    Delivery

    To the client on screen, to your team with the request.

Geometry lock

The lines of the room stay where they were.

beform traces the walls, the window, the ceiling line and the camera before anything is rendered. Those lines are fixed. The render may only change what a renovation would change.

The client's living room as photographed, with carpet and a timber ceiling, traced lines on walls and window
Photo
A carpeted living room rendered with oak parquet, plaster walls and a lime-washed ceiling, with the same traced lines still on the walls and window
Render

Stays as photographed

  • Walls and ceiling
  • Windows and doors
  • Room proportions
  • Camera position
  • Daylight direction

Changes with the direction

  • Surfaces and finishes
  • Cabinetry and furniture
  • Fittings and fixtures
  • Colours
  • Lighting
Material boundaries

Every area has its own set of materials.

A kitchen never receives shower tiles and a facade never receives interior paint. On System the boundary is your own catalog, so a render only shows products you sell.

  • Kitchen

    • Fronts
    • Worktops
    • Splashback
    • Floor
    • Lighting

    Outside the boundary

    Shower tiles

  • Bathroom

    • Wall tiles
    • Vanity
    • Fittings
    • Shower
    • Floor

    Outside the boundary

    Kitchen fronts

  • Facade

    • Render
    • Cladding
    • Window frames
    • Colour
    • Entrance

    Outside the boundary

    Interior paint

  • Garden and pool

    • Paving
    • Planting
    • Pool
    • Terrace
    • Lighting

    Outside the boundary

    Parquet

Quality layer

Checked before anyone sees it.

Every engine is tested against the same review standards per area before it is switched on. New engines join only when they pass.

  • Geometry lock

    Walls, windows, doors, ceiling and camera stay exactly as photographed. The render changes only what the work would change, whether that is a kitchen, a facade or a garden.

  • Material boundaries

    Each area has a bounded material set. Kitchens do not receive bathroom tiles, facades do not receive interior paint. On System the boundary is your catalog.

  • Review standards

    Every engine is tested against the same standards per area before it is switched on: proportion, light, reflections, seams and edges. New engines join only when they pass.

  • Human quality pass on request

    For offer presentations and print, a beform specialist reviews the render and corrects details by hand. Ordered per project from the Studio.

A tiled 1980s bathroom rendered with large-format stone, a walk-in shower and an oak vanity

Review

Passed
  • Proportion
  • Light
  • Reflections
  • Seams
  • Edges
A bathroom render with the five review standards, all passed
Engines

Three engines, chosen by strength.

Choose the engine per surface and per moment. Sketch on Fast, run the website on Pro, present on Ultra. Every result passes the same quality layer before a client sees it.

  • For presentations

    Ultra

    The highest fidelity to the client's own room. Geometry, light and materials hold up at full screen and in print.

    Fidelity
    Speed
    Typical time
    40 to 90 s
    Best for
    Offers, consultant presentations, premium projects

  • For everyday

    Pro

    Sharp and reliable. The engine most customers run by default on the website and in consultation.

    Fidelity
    Speed
    Typical time
    15 to 30 s
    Best for
    Website Showroom, everyday Studio work

  • For volume

    Fast

    First directions in seconds, for campaigns where volume matters more than the last detail. Upgrade any result to Pro or Ultra in one click.

    Fidelity
    Speed
    Typical time
    5 to 10 s
    Best for
    Campaign landing pages, first directions
Where it runs

On your website, or on an address of yours.

The Showroom runs wherever your clients already find you. The Studio runs in the browser on the showroom tablet, the phone on site and the office screen.

  • Keep my visual
    <script>

    Embedded on your website

    One script tag places the Showroom on any page of your site. WordPress, Webflow, Shopify, Squarespace or a custom build. It inherits your colours and typeface.

  • visual.yourdomain.com
    Your bathroomWarm naturalKeep my visual

    On a subdomain of yours

    A hosted Showroom on an address such as visual.yourdomain.com, for campaigns, QR codes in the showroom and sites you would rather not touch.

Integrations

Requests flow where your team already works.

32 connections for CRMs, automation, websites, marketing and communication. Webhooks and the REST API cover everything that is not listed.

Ask about your setup

CRM and sales

Requests become contacts, leads and deals.

  • HubSpot

    Each request becomes a contact and a deal with the visuals attached.

  • Salesforce

    Leads land in your org with area, direction and renders as fields and files.

  • Pipedrive

    A new deal per request in the stage you choose, with the visual on the card.

  • Zoho CRM

    Contact and lead created in Zoho CRM, renders stored as attachments.

  • Microsoft Dynamics 365

    Leads created in Dynamics 365 Sales with the request details and images.

  • monday.com

    A new item on your sales board for every request, visuals included.

  • Bexio

    Contact created in Bexio so the offer can start from the request.

  • Odoo

    An opportunity in Odoo CRM with the photo, the direction and the contact.

Automation

Route every request wherever your process needs it.

  • Zapier

    Trigger on every request and route it anywhere Zapier reaches.

  • Make

    Scenarios start from a new request and carry the full payload.

  • n8n

    Self-hosted workflows that start from a signed request event.

  • Airtable

    Each request as a record, renders as attachments, ready to filter.

  • Google Sheets

    A row per request for teams that run sales from a sheet.

  • Webhooks

    A signed POST per request with all fields and image URLs.

  • REST API

    Read requests, renders and versions, or start renders from your own systems.

Websites

The Showroom runs on the site you already have.

  • WordPress

    One script tag on any page, or a hosted page on your domain.

  • Webflow

    Place the Showroom in any section with an embed element.

  • Shopify

    A Showroom page in your theme, requests linked to the customer.

  • Squarespace

    Add the Showroom with a code block on any page.

  • Wix

    Embed the Showroom with a custom code element.

  • Framer

    Drop the Showroom into a page with an embed component.

Marketing and analytics

Measure the flow and feed your campaigns.

  • Google Analytics

    Uploads, directions and requests as events in GA4.

  • Google Tag Manager

    Every step of the flow pushed to the data layer.

  • Google Ads

    Qualified requests sent back as conversions for bidding.

  • Meta

    Requests reported as conversions for your Meta campaigns.

  • Mailchimp

    Clients who keep their visual join the audience you choose.

  • Brevo

    Contacts and their chosen direction synced for follow up.

Communication

Tell the team, answer the client.

  • Slack

    A message in your sales channel for every new request, visual included.

  • Microsoft Teams

    New requests posted to the channel your team watches.

  • WhatsApp

    Clients keep their visual on WhatsApp and reply to your team there.

  • Gmail

    Request notifications with the visual inline, ready to answer.

  • Calendly

    Clients book the consultation right after they keep their visual.

Data and security

Built in Switzerland, hosted in the EU.

What your IT and your lawyer will ask, answered in one place.

EU data residency
Photos and renders are stored in EU data centres. No copies leave the region.
Encrypted at rest and in transit
TLS on every connection, AES-256 on every stored file and database.
A retention schedule you set
Delete uploads after 30, 90 or 365 days, or right after handover. Your setting, applied automatically.
No training on customer images
Client photos and renders are never used to train models, ours or anyone else's.
A Swiss company under Swiss and EU law
beform is built and operated by crue GmbH in Zurich under the Swiss FADP and the GDPR. A data processing agreement is part of every contract.
Single sign-on on System
SAML and OIDC with your identity provider, roles per user and an audit log of every render and handover.
Walkthrough

Request a walkthrough on your own projects.

See beform on the rooms, facades and gardens your clients actually send you. No slides, no sample kitchen.

  1. 01You send your website and a line on what you sell.
  2. 02Edvin prepares visuals from three of your own projects.
  3. 03Thirty minutes together on the result, the request flow and the setup.
Edvin Karlsson, Partner, beformEdvin KarlssonPartner, beform

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More of the platform

See beform on your own client photo.

Upload one photo in the demo and watch it form. Or book thirty minutes and we will run it on three of your real projects.

Try the demoBook a call