AI and visualisation notice

From a photo of a room, a building, a facade or a garden, beform generates visuals of how that space could look with other materials, colours, finishes, lighting or planting. It also reads the photo to name the area and the elements it sees, and it can suggest ideas for the space. In a company’s own setup, beform can show a price range next to a visual, calculated from the prices that company has entered.

Images on this website may also be generated or edited with AI, including before and after examples. They illustrate what beform does and are not photographs of completed work unless a caption says so.

In Pro, beform can also estimate the dimensions of a space from a photograph: the room, the facade or the garden, their surfaces and the elements a trade needs, with a confidence for every value. From that it draws a simple sketch, lists the quantities with typical waste and calculates an indicative cost range. It can also read an existing floor plan, redraw it cleanly and form three-dimensional visuals from it.

Your photo is prepared in your browser and sent to our servers, which pass it on to AI models of third parties. Today these are models of Google (the Gemini family) for renders and photo analysis, and models of OpenAI (GPT Image and GPT) for renders, photo analysis and suggestions. The models can change as better ones become available. The current providers are listed in the privacy notice.

beform adds the instructions. They tell the model what must not change, such as the camera angle, walls, windows, doors and fixtures, what may change, and the direction you chose. Where beform names an engine, for example the beform Engine, the name describes this combination of third-party models with beform’s instructions and settings.

Visuals generated live, in the demo or in a company’s showroom, are shown as soon as the model returns them, without a person checking them first. On paid accounts, a person reviews images before crue delivers them to the customer. Every visual in the demo carries a visible beform watermark and badge.

A visual gives a realistic impression of a direction: how a material, a colour or a finish could look in this particular space, and a shared picture to talk about before anyone plans or quotes.

A visual cannot tell you:

• the exact dimensions, quantities or proportions, because it is not a plan and not true to scale,
• whether the work is technically feasible, structurally sound, compliant with building rules or permitted,
• what the work will cost, because a price range is not a quote,
• whether a product, material or colour exists, is available or will look exactly like this when installed.

Renders are instructed to keep the geometry of the photo. They can still move, add, remove or resize elements, change proportions or perspective, invent details or show light, reflections and textures that would look different in reality. Every visual is illustrative, not a guarantee.

Measurements, quantity lists, sketches, plans and cost ranges are estimates from images and from what you enter. beform reads proportions and compares them with typical sizes, such as a door of about 0.9 by 2.0 metres or a ceiling of about 2.5 metres, and it says which references it used and what it could not see. Perspective, lens distortion, hidden corners and unusual sizes cause errors that can be large. A dimension you enter improves the estimate but does not turn it into a survey, and a cost range, whether it comes from a general price list or from a company’s own prices, excludes VAT and is not a quote.

Companies using beform should review every visual before they send it to a client, and confirm materials, dimensions, feasibility, permits and price in their own offer after a site visit or measurement. The company, not beform, is responsible for what it presents and promises to its clients.

Clients who receive a visual should treat it as a starting point for a conversation. Before deciding anything, discuss it with the company and with qualified professionals such as an architect, planner or engineer where the work calls for one.

beform does not make decisions about people. The AI models analyse photos of spaces and generate images and suggestions, nothing more.

Before anyone orders or quotes, every dimension must be measured on site and every quantity and price confirmed by the company. A plan, a sketch or a visual that beform generates is an illustration. It is not a construction, execution or permit plan, and it replaces neither a structural calculation nor planning by a qualified professional.

We recommend that every company using beform marks visuals as AI-generated illustrations wherever they appear: in consultations, offers, emails, on websites, in advertising and on social media. A short caption is enough, for example:

“AI-generated illustration. Not to scale. Materials, colours and details may differ from the finished work.”

Clear labelling is honest towards clients and reduces the risk that a visual is taken as a promise or as a photograph of real work, which could be misleading under the Swiss Unfair Competition Act and comparable laws. It is also in line with the transparency rules for AI-generated and AI-edited images under the EU AI Act, which apply to many uses in the European Union (see section 6).

Do not present a visual as a photograph of an existing or completed project, and do not use it as evidence of the condition of a property.

Label a measurement, a quantity list, a sketch, a generated plan or a cost range in the same way wherever you pass it on, for example:

“Estimated from a photo. Not a survey, a construction plan or a quote. All dimensions to be verified on site.”

The transparency obligations in Art. 50 of the EU Artificial Intelligence Act (Regulation (EU) 2024/1689) apply from 2 August 2026. For AI systems placed on the market before that date, the duty to mark generated content in a machine-readable way applies from 2 December 2026. beform is offered to companies in the European Union, and it has the measures below in place today.

Roles. crue is the provider of beform, an AI system that generates synthetic images with models of Google and OpenAI, which are the providers of those models. A company that uses beform in its business is a deployer under the Act.

• Visible label. Every visual shown in the demo carries a visible beform watermark and badge, and the demo describes it as an AI illustration with a link to this notice.
• Machine-readable marking. Visuals from the demo and images delivered to customers carry IPTC metadata with the digital source type “trainedAlgorithmicMedia”, the industry standard code that identifies an image as generated by AI.
• Transparency information. This notice explains what beform generates, how, and what its visuals can and cannot show.
• Human review at setup. Before a paid account goes live, a crue specialist reviews its styles, materials and sample renders by hand. Live visuals are then shown with a visible label, and people at the customer decide which visuals they use in offers.
• No biometric data, no decisions about people. beform processes photos of spaces. It does not identify or categorise people, does not recognise emotions and makes no decisions about people.

What companies using beform need to do. Where a visual shows a real place or object and could appear authentic, Art. 50 para. 4 of the Act requires the company that uses it to disclose clearly, at the latest when a person first sees it, that the image was generated or manipulated by AI. The machine-readable marking alone does not meet this duty. Keep the visible label or use the caption in section 5, and do not remove the metadata.

What readiness means. These measures are designed to meet the transparency obligations that apply to beform as a provider. Metadata can be lost when an image is edited, screenshotted or uploaded to some platforms, which is why the visible label matters. Readiness is not a certification by an authority, and each company remains responsible for its own obligations as a deployer.

If a visual is offensive, shows a person, infringes someone’s rights or is being used in a misleading way, or if you have a concern about how a company uses beform, write to hi@beform.ai. Tell us where and when you saw it and what the problem is. We look into reports and can act against misuse.

This notice explains in plain language what sections 4 and 5 of the terms of use set out. Where they differ, the terms of use prevail. Translations of this notice are provided for convenience only, and the English version prevails.