Half the site visits. Twice the projects.
A Zurich-area renovation firm replaced its contact form with a beform showroom and gave its two project managers the Studio. Site visits dropped, closed projects rose.
- Industry
- General contractors
- Size
- 45 employees
- Country
- Switzerland
- Surfaces used
- Showroom, Studio, System
1990s apartment kitchen
Representative pair, not the customer’s project
Where the sale was lost
Every inquiry earned a site visit. Half of them were owners collecting ideas. Two project managers spent three days a week driving to conversations that ended in a polite no.
Three moves, in order.
- 1
Showroom on the website
The contact form became an upload flow. Photo, area, direction, contact. The first visual arrived in under a minute and the request landed in the CRM with all of it attached.
- 2
Studio in consultation
Project managers opened the client's own visual on the tablet, refined fronts, floors and facade live and left the meeting with a chosen version.
- 3
System configured
The firm's supplier catalogs for kitchen fronts and parquet were loaded, so every render used products they actually sell.
What the numbers did after beform.
−52%
site visits per closed project
2.1×
closed projects per quarter
+19%
average project value
We used to drive to find out what people wanted. Now they show us before we pick up the keys.
Results measured by the customer, 2026. Company name withheld at the customer’s request.
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