The site visit starts from a chosen picture.
A Zurich-area renovation firm replaces its contact form with a beform Showroom and gives its two project managers the Studio. Every site visit now starts from a photo, a direction and a version the client has already chosen.
Illustrative scenario based on how companies like this use beform. Not a named customer.
- Industry
- General contractors
- Size
- 45 employees
- Country
- Switzerland
- Surfaces used
- Showroom, Studio, System


1990s apartment kitchen
Representative pair, not a customer project
Where the sale stalls
Every inquiry earns a site visit, and many of them come from owners who are still collecting ideas. Two project managers spend days a week driving to conversations that end without a decision.
Three moves, in order.
- 1
Showroom on the website
The contact form becomes an upload flow: photo, area, direction, contact. The first visual arrives in under a minute and the request lands in the CRM with links to the photo and the visual.
- 2
Studio in consultation
Project managers open the client's own visual on the tablet, refine fronts, floors and facade live and leave the meeting with a chosen version.
- 3
System configured
The firm's supplier catalogs for kitchen fronts and parquet are loaded, so every render uses products it actually sells.
What the model expects for a company like this.
+41
appointments a year, modeled
+5.1
projects a year, modeled
+CHF 430k
revenue a year, modeled
Assumed month: 30 inquiries a month, 30% to appointment, 25% close rate, CHF 85,000 average project. Modeled with the return calculator's planning assumptions. Not measured results.
Run it with your numbersWhy it works
Firms that reach a new lead within the hour are nearly seven times as likely to qualify it. A visual in under a minute answers inside that hour, every time.
Illustrative scenario based on how companies like this use beform. Not a named customer. The finding comes from published research; the figures are modeled, not measured.
See beform on your own client photo.
Upload one photo in the demo and watch it form. Or book thirty minutes and we will run it on three of your real projects.