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Example scenarioGeneral contractor · Zurich region

The site visit starts from a chosen picture.

A Zurich-area renovation firm replaces its contact form with a beform Showroom and gives its two project managers the Studio. Every site visit now starts from a photo, a direction and a version the client has already chosen.

Illustrative scenario based on how companies like this use beform. Not a named customer.

Industry
General contractors
Size
45 employees
Country
Switzerland
Surfaces used
Showroom, Studio, System
AI illustration. A dated oak kitchen rendered with matte sage fronts, a quartz worktop and oak flooring
BeforeAfterExample

1990s apartment kitchen

Representative pair, not a customer project

The challenge

Where the sale stalls

Every inquiry earns a site visit, and many of them come from owners who are still collecting ideas. Two project managers spend days a week driving to conversations that end without a decision.

How beform fits

Three moves, in order.

  1. 1

    Showroom on the website

    The contact form becomes an upload flow: photo, area, direction, contact. The first visual arrives in under a minute and the request lands in the CRM with links to the photo and the visual.

  2. 2

    Studio in consultation

    Project managers open the client's own visual on the tablet, refine fronts, floors and facade live and leave the meeting with a chosen version.

  3. 3

    System configured

    The firm's supplier catalogs for kitchen fronts and parquet are loaded, so every render uses products it actually sells.

Modeled

What the model expects for a company like this.

+41

appointments a year, modeled

+5.1

projects a year, modeled

+CHF 430k

revenue a year, modeled

Assumed month: 30 inquiries a month, 30% to appointment, 25% close rate, CHF 85,000 average project. Modeled with the return calculator's planning assumptions. Not measured results.

Run it with your numbers

Why it works

Firms that reach a new lead within the hour are nearly seven times as likely to qualify it. A visual in under a minute answers inside that hour, every time.

Oldroyd, McElheran and Elkington, 2011 · Seeing before deciding

Illustrative scenario based on how companies like this use beform. Not a named customer. The finding comes from published research; the figures are modeled, not measured.

See beform on your own client photo.

Upload one photo in the demo and watch it form. Or book thirty minutes and we will run it on three of your real projects.