The backyard they wanted, before the survey.
A Scottsdale outdoor builder used beform to render pools, decks and desert planting into clients' own backyards. Deposits came in earlier and the design fee stopped being questioned.
- Industry
- Landscapers and pool builders
- Size
- 25 employees
- Country
- United States
- Surfaces used
- Studio
Suburban back garden
Representative pair, not the customer’s project
Where the sale was lost
Six-figure backyard projects stalled between the first meeting and the design deposit. Couples could not agree on something neither could picture.
Three moves, in order.
- 1
Backyard rendered at first contact
The site photo became three directions: pool placement, deck material and planting, within the first meeting.
- 2
Two partners, one visual
The chosen version was shared with both decision-makers the same day.
- 3
Design fee anchored
The design phase started from an approved visual, so the fee was a next step rather than a leap.
What the numbers did after beform.
−58%
time to design deposit
+31%
design fee acceptance
3
directions shown per lead, from 1
Couples stopped arguing about the pool. They were looking at the same picture.
Results measured by the customer, 2026. Company name withheld at the customer’s request.
See beform on your own client photo.
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