The sample board became the room.
A London flooring and interiors firm rendered parquet, stone and wall finishes into clients' own period rooms. Clients stopped re-selecting and started buying the whole interior package.
- Industry
- Flooring and interiors
- Size
- 16 employees
- Country
- United Kingdom
- Surfaces used
- Showroom, Studio
Carpeted living room
Representative pair, not the customer’s project
Where the sale was lost
Clients chose oak from a 20 by 20 sample under showroom light, then hesitated when the boards arrived. Herringbone or plank, light or smoked, the decision kept reopening and the package sale rarely happened.
Three moves, in order.
- 1
Room scale, their light
Three floor directions rendered into the client's own living room photo, with the period windows and fireplace unchanged.
- 2
The package in one picture
Floor, wall finish and ceiling shown together, so the interior sold as one decision instead of three.
- 3
Approved before the order
The chosen visual went into the order confirmation and onto the fitter's job sheet.
What the numbers did after beform.
+36%
average order value
−48%
re-selections after order
2.2×
wall and ceiling add-ons
People stopped asking how the sample would look. They could see the room.
Results measured by the customer, 2026. Company name withheld at the customer’s request.
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