Can I embed it on my existing website?

Yes. The Showroom runs on your own website with one script tag, or beform hosts it for you on an address of your domain. It works with WordPress, Webflow, Shopify and custom builds.

Can I use my own materials and products?

On the Catalog tier your product catalog becomes the material options. Fronts, worktops, tiles, floors, render systems and blind ranges, with your names and codes.

Are the visuals construction plans?

No. beform visuals support communication and sales qualification. Technical planning, feasibility and measurement remain with your professional team.

beform for flooring and interior finishing

Oak, stone or tile, in their own room.

Floors, walls and ceilings change a room more than any single piece of furniture. beform renders your ranges into the client's photos so the sample board becomes a room they can walk through.

The sample, at room scale
The full package
Less re-selection

Get a visual of one of your own projects

Tell us what you sell. Edvin picks one of your projects and sends the visual back.

AI illustration. A carpeted living room rendered with oak parquet, plaster walls and a lime-washed ceiling

BeforeAfterExample

The gap

What the sale looks like today, and what changes.

TodayExample

Samples look different under showroom light.

Floor, walls and ceiling get sold as three separate decisions.

A choice made from a small sample reopens when the boards arrive.

With beformExample

The sample, at room scale

Wide-plank oak or large-format stone across the whole floor, with the client's own light.

The full package

Floor, wall finish and ceiling shown together. The interior sells as one decision.

Less re-selection

When the choice is seen at scale, it stays chosen.

Where it runs

The surfaces that fit flooring and interior finishing.

Where beform sits in your sales process, and what each part does there.

Your kitchenFormed in 41 s

Keep my visual

On your website

Showroom

Turn traffic into qualified requests.

Upload or photograph
Your areas and styles
Contact capture and CRM handoff

Explore Showroom

In consultation

Studio

Consult with the picture open.

Material refinement
Expert recommendations
Version history and compare

Explore Studio

Areas we render

Eight areas, rendered in the client's own photo.

Every area uses your ranges once the System is configured. Until then, beform renders from a curated set of materials for each area.

Parquet and plank
Wide oak planks, herringbone or chevron.
Stone and tile
Large format stone and porcelain at room scale.
Wall finishes
Lime plaster, paint and limewash.
Paneling and joinery
Wall paneling, shelving and fitted cabinetry.
Ceilings
Limewashed, beamed or finished with a shadow gap.
Stairs
Treads and risers matched to the new floor.
Interior doors
Flush, paneled or glazed, in the new palette.
Lighting
Linear lights, pendants and wall washers.

Example scenario

How it works for a company like yours.

All examples

Example scenario

Flooring and interior finishing company

London, UK

Flooring and interiors
16 employees

The sample board becomes the room.

appointments a year, modeled: +55
projects a year, modeled: +11.0
revenue a year, modeled: +£182k

Read the example

Illustrative scenario based on how companies like this use beform. Not a named customer. Modeled with the return calculator's planning assumptions. Not measured results.

FAQ

Questions from flooring and interior finishing.

Yes. beform locks the geometry: walls, windows, doors, ceiling and camera stay exactly as photographed. Only surfaces, cabinetry, fittings, colors and lighting change. The client recognizes their space immediately.