In consultation
Studio
Consult with the picture open.
- Material refinement
- Expert recommendations
- Version history and compare
beform for Architects and developers
Early directions, without the rendering budget.
Concept stage is where projects are won and where rendering budgets do not exist yet. beform gives architects and developers photorealistic direction from a site photo or a floorplan, in minutes, for the first conversation.
- Concept-stage visuals
- Floorplans that talk
- More options, same budget
Get a visual of one of your own projects
Tell us what you sell. Edvin picks one of your projects and sends the visual back.
The gap
What the sale looks like today, and what changes.
TodayRenderings arrive after the decision they were meant to inform.
Floorplans do not sell to people who cannot read them.
Early options are expensive to visualise and cheap to lose.
With beformConcept-stage visuals
Massing, materials and exterior direction on the real site photo before a single model is built.
Floorplans that talk
Scans, PDFs and sketches redrawn cleanly and shown in context for the client meeting.
More options, same budget
Three directions cost the same as one. Decisions happen earlier and stick.
Where it runs
The surfaces that fit architects and developers.
Where beform sits in your sales process, and what each part does there.
Catalog142 finishes
CRMSynced
Behind it all
System
Your catalog, your rules.
- Catalog and style presets
- CRM, API, analytics
- Quality layer per range
Areas we render
Eight areas, rendered in the client's own photo.
Every area uses your ranges once the System is configured. Until then, beform renders from a curated set of materials for each area.
Exterior direction
Massing, character and materials on the real site.
Facade materials
Brick, render, timber or metal, side by side.
Streetscape
The scheme in its street, seen from the pavement.
Floorplan redraw
Scans, PDFs and sketches redrawn cleanly.
Interior atmosphere
Living spaces furnished and lit for the first meeting.
Finish packages
Kitchen and bathroom finishes buyers choose between.
Entrances and lobbies
Arrival, lobby and stair core for the brochure.
Landscape
Planting, paths and shared outdoor space.
FAQ
Questions from architects and developers.
Yes. beform locks the geometry: walls, windows, doors, ceiling and camera stay exactly as photographed. Only surfaces, cabinetry, fittings, colours and lighting change. The client recognises their space immediately.
Other industries
Seven more trades that sell with the picture.
Kitchen studiosSell the kitchen before the showroom visit.- Bathroom specialistsTurn a photo of the old bathroom into the one they will buy.
General contractorsQualify the whole-home project before the site visit.- Facade and paintingShow the house in its new finish from the street.
Landscapers and pool buildersMake the outdoor life visible before the excavator arrives.
Windows and sun protectionLet clients see the blinds on their own facade.
Flooring and interior finishingOak, stone or tile, seen in the client's own room.- All industriesEvery trade beform sells for, on one page.
Your project
Send three photos. Get three visuals.
No account, no cost. Edvin replies within one working day.
Before
Edvin KarlssonPartner