In consultation
Studio
Consult with the picture open.
- Material refinement
- Expert recommendations
- Version history and compare
beform for architects and developers
Early directions, without the rendering budget.
Concept stage is where projects are won and where rendering budgets do not exist yet. beform gives architects and developers photorealistic direction from a site photo, in minutes, for the first conversation. Floorplans work too, set up for your company on demand.
- Concept-stage visuals
- Floorplans that talk
- More options, same budget
Get a visual of one of your own projects
Tell us what you sell. Edvin picks one of your projects and sends the visual back.
The gap
What the sale looks like today, and what changes.
TodayExampleRenderings arrive after the decision they were meant to inform.
Floorplans do not sell to people who cannot read them.
Early options are expensive to visualize and cheap to lose.
With beformExampleConcept-stage visuals
Massing, materials and exterior direction on the real site photo before a single model is built.
Floorplans that talk
Scans, PDFs and sketches redrawn cleanly and shown in context for the client meeting, set up for your company on demand.
More options, same budget
Three directions cost the same as one. Decisions happen earlier and stick.
Where it runs
The surfaces that fit architects and developers.
Where beform sits in your sales process, and what each part does there.
Catalog142 finishes
Requests3 newCRMSynced
- LMPrivate clientKitchen · 2 min ago
- HBBusinessFacade · 9 min ago
- SRPrivate clientBathroom · 26 min ago
Behind it all
System
Your catalog, your rules.
- Catalog and style presets
- CRM, webhooks, analytics
- Quality layer per range
Areas we render
Eight areas, rendered in the client's own photo.
Every area uses your ranges once the System is configured. Until then, beform renders from a curated set of materials for each area.
Exterior direction
Massing, character and materials on the real site.
Facade materials
Brick, render, timber or metal, side by side.
Streetscape
The scheme in its street, seen from the pavement.
Floorplan redraw
Scans, PDFs and sketches redrawn cleanly, set up on demand.
Interior atmosphere
Living spaces furnished and lit for the first meeting.
Finish packages
Kitchen and bathroom finishes buyers choose between.
Entrances and lobbies
Arrival, lobby and stair core for the brochure.
Landscape
Planting, paths and shared outdoor space.
Example scenario
All examplesHow it works for a company like yours.
Example scenarioResidential developer
Denver, Colorado
- Architects and developers
- 35 employees
Buyers choose a direction before the model is built.
- appointments a year, modeled
- +36
- projects a year, modeled
- +3.6
- revenue a year, modeled
- +$536k
Illustrative scenario based on how companies like this use beform. Not a named customer. Modeled with the return calculator's planning assumptions. Not measured results.
FAQ
Questions from architects and developers.
Yes. beform locks the geometry: walls, windows, doors, ceiling and camera stay exactly as photographed. Only surfaces, cabinetry, fittings, colors and lighting change. The client recognizes their space immediately.
Other industries
14 more trades that sell with the picture.
- Kitchen studiosSell the kitchen before the showroom visit.
- Bathroom specialistsTurn a photo of the old bathroom into the one they will buy.
Tile and stoneShow the whole wall, not the sample in their hand.
General contractorsQualify the whole-home project before the site visit.- Facade and paintingShow the house in its new finish from the street.
Solar and roofingShow the roof with the panels on it, before the survey.
Landscapers and pool buildersMake the outdoor life visible before the excavator arrives.
Windows and sun protectionLet clients see the blinds on their own facade.
Flooring and interior finishingOak, stone or tile, seen in the client's own room.
Carpentry and fitted furnitureSell the built-in before it is drawn.
Interior designersShow the scheme in their own rooms, not on a board.
Property staging and marketingList it furnished, or list it finished, from the same photos.
Interior product brandsGive every dealer your range in the end client's own room.
Material and panel manufacturersPut your decor in the room before the order is placed.- All industriesEvery trade beform sells for, on one page.
Your project
Send three photos. Get three visuals.
No account, no cost. Edvin replies within one working day.
ExampleBefore
Edvin KarlssonPartner