Your kitchenFormed in 41 s
Keep my visual
On your website
Showroom
Turn traffic into qualified requests.
- Upload or photograph
- Your areas and styles
- Contact capture and CRM handoff
beform for interior designers
The scheme in their rooms, not on a board.
A mood board asks the client to do the hardest part of the work. beform puts the palette, the joinery, the floor and the furniture into photographs of the rooms they actually live in, so the concept presentation becomes a choice rather than an explanation.
- The room, not the pieces
- Fewer rounds
- Both of them in the room
Get a visual of one of your own projects
Tell us what you sell. Edvin picks one of your projects and sends the visual back.
The gap
What the sale looks like today, and what changes.
TodayA board of samples asks the client to assemble the room in their head.
The presentation turns into another round of revisions.
One half of the couple sees it and the other never does.
With beformThe room, not the pieces
Palette, joinery, flooring, curtains and furniture together in their own photograph. Nothing is left for the client to imagine.
Fewer rounds
Two or three directions land before the meeting, so the presentation is about choosing one rather than starting again.
Both of them in the room
A visual they can forward. The person who was not at the meeting sees exactly what was agreed.
Where it runs
The surfaces that fit interior designers.
Where beform sits in your sales process, and what each part does there.
In consultation
Studio
Consult with the picture open.
- Material refinement
- Expert recommendations
- Version history and compare
Areas we render
Eight areas, rendered in the client's own photo.
Every area uses your ranges once the System is configured. Until then, beform renders from a curated set of materials for each area.
Palette and paint
Wall colours tested across every room at once.
Wall finishes
Limewash, panelling and a papered feature wall.
Flooring
Oak, stone or wool carried through the scheme.
Fitted joinery
Built-in storage, media walls and window seats.
Furniture
Sofas, tables and beds at the scale the room takes.
Lighting
Pendants, wall lights and the room after dark.
Curtains and blinds
Fabrics, pelmets and shutters at the window.
Kitchens and bathrooms
The two rooms a scheme is always judged on.
Example scenarios
All examplesHow it works for companies like yours.
Example scenarioGeneral contractor
Zurich region
- General contractors
- 45 employees
The site visit starts from a chosen picture.
- appointments a year, modelled
- +41
- projects a year, modelled
- +5.1
- revenue a year, modelled
- +CHF 430k
Example scenarioDesign-build remodeling firm
Austin, Texas
- General contractors
- 60 employees
The funnel starts with their own kitchen.
- appointments a year, modelled
- +68
- projects a year, modelled
- +8.4
- revenue a year, modelled
- +$890k
Illustrative scenario based on how companies like this use beform. Not a named customer. Modelled with the return calculator's planning assumptions. Not measured results.
FAQ
Questions from interior designers.
Yes. beform locks the geometry: walls, windows, doors, ceiling and camera stay exactly as photographed. Only surfaces, cabinetry, fittings, colours and lighting change. The client recognises their space immediately.
Other industries
14 more trades that sell with the picture.
- Kitchen studiosSell the kitchen before the showroom visit.
- Bathroom specialistsTurn a photo of the old bathroom into the one they will buy.
- Tile and stoneShow the whole wall, not the sample in their hand.
General contractorsQualify the whole-home project before the site visit.
Facade and paintingShow the house in its new finish from the street.- Solar and roofingShow the roof with the panels on it, before the survey.
Landscapers and pool buildersMake the outdoor life visible before the excavator arrives.
Windows and sun protectionLet clients see the blinds on their own facade.
Flooring and interior finishingOak, stone or tile, seen in the client's own room.- Carpentry and fitted furnitureSell the built-in before it is drawn.
Architects and developersPut early directions in front of clients without a rendering budget.- Property staging and marketingList it furnished, or list it finished, from the same photos.
- Interior product brandsGive every dealer your range in the end client's own room.
- Material and panel manufacturersPut your decor in the room before the order is placed.
- All industriesEvery trade beform sells for, on one page.
Your project
Send three photos. Get three visuals.
No account, no cost. Edvin replies within one working day.
Before
Edvin KarlssonPartner