Your kitchenFormed in 41 s
Keep my visual
On your website
Showroom
Turn traffic into qualified requests.
- Upload or photograph
- Your areas and styles
- Contact capture and CRM handoff
beform for interior product brands
Your product, in your dealer's client's room.
A brand's range is chosen in someone else's showroom, by someone else's salesperson. beform gives your dealers, showrooms and specifiers your own ranges as a visual tool in your name, so the product the end client sees in their room is yours.
- Yours is the easiest to show
- A sample box that travels
- Specified because it can be seen
Get a visual of one of your own projects
Tell us what you sell. Edvin picks one of your projects and sends the visual back.
The gap
What the sale looks like today, and what changes.
TodayDealers sell the range that is easiest to show.
Catalogues, sample boxes and room sets reach the showroom and stop there.
Architects and specifiers write in the product they can already picture.
With beformYours is the easiest to show
Your dealer opens the photo of the client's room and your fronts, surfaces or fittings are already in it. The path of least resistance leads to your range.
A sample box that travels
Every finish and every combination, in the client's own room, on the salesperson's tablet. No pallet of room sets and no reprint when the range changes.
Specified because it can be seen
Send an architect their own project in your range. The specification is written against a picture instead of a page number.
Where it runs
The surfaces that fit interior product brands.
Where beform sits in your sales process, and what each part does there.
In consultation
Studio
Consult with the picture open.
- Material refinement
- Expert recommendations
- Version history and compare
Catalog142 finishes
Requests3 newCRMSynced
- LMPrivate clientKitchen · 2 min ago
- HBBusinessFacade · 9 min ago
- SRPrivate clientBathroom · 26 min ago
Behind it all
System
Your catalog, your rules.
- Catalog and style presets
- CRM, API, analytics
- Quality layer per range
Areas we render
Eight areas, rendered in the client's own photo.
Every area uses your ranges once the System is configured. Until then, beform renders from a curated set of materials for each area.
Kitchen ranges
Fronts, handles and worktops from your own programme.
Bathroom ranges
Vanities, basins and fittings as one matched set.
Furniture collections
Sofas, tables and beds at the scale a room takes.
Surfaces and decors
Your decors on floors, walls and fronts.
Lighting
Your fittings over the island and along the wall.
Taps and hardware
Mixers, handles and profiles in your own finishes.
Colour programmes
The whole palette, tested in a single room.
Room sets
A new range shown in a real room before one is built.
Example scenarios
All examplesHow it works for companies like yours.
Example scenarioKitchen studio
Surrey, UK
- Kitchen studios
- 12 employees, two showrooms
Showroom slots for clients who have seen their kitchen.
- appointments a year, modelled
- +45
- projects a year, modelled
- +7.9
- revenue a year, modelled
- +£276k
Example scenarioGeneral contractor
Zurich region
- General contractors
- 45 employees
The site visit starts from a chosen picture.
- appointments a year, modelled
- +41
- projects a year, modelled
- +5.1
- revenue a year, modelled
- +CHF 430k
Illustrative scenario based on how companies like this use beform. Not a named customer. Modelled with the return calculator's planning assumptions. Not measured results.
FAQ
Questions from interior product brands.
Yes. beform locks the geometry: walls, windows, doors, ceiling and camera stay exactly as photographed. Only surfaces, cabinetry, fittings, colours and lighting change. The client recognises their space immediately.
Other industries
14 more trades that sell with the picture.
- Kitchen studiosSell the kitchen before the showroom visit.
- Bathroom specialistsTurn a photo of the old bathroom into the one they will buy.
- Tile and stoneShow the whole wall, not the sample in their hand.
General contractorsQualify the whole-home project before the site visit.- Facade and paintingShow the house in its new finish from the street.
- Solar and roofingShow the roof with the panels on it, before the survey.
Landscapers and pool buildersMake the outdoor life visible before the excavator arrives.
Windows and sun protectionLet clients see the blinds on their own facade.
Flooring and interior finishingOak, stone or tile, seen in the client's own room.
Carpentry and fitted furnitureSell the built-in before it is drawn.- Interior designersShow the scheme in their own rooms, not on a board.
Architects and developersPut early directions in front of clients without a rendering budget.- Property staging and marketingList it furnished, or list it finished, from the same photos.
- Material and panel manufacturersPut your decor in the room before the order is placed.
- All industriesEvery trade beform sells for, on one page.
Your project
Send three photos. Get three visuals.
No account, no cost. Edvin replies within one working day.
Before
Edvin KarlssonPartner